Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • July 16, 2017

How To Make Surveys Work For PR

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? After all, if the questions are too obvious, it’s likely to be boring, but if the outcomes are unpredictable, could it backfire? Like any PR vehicle designed to generate positive press response, the success of […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 12, 2017

Should Brands Take A Stand?

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a […]

Crenshaw Communications, PR Fish Bowl • July 10, 2017

Smart PR: 6 Stories NOT To Pitch Media

In public relations, it’s not always obvious what is and isn’t a story. It’s an important skill to differentiate between story ideas and angles that will make news and those that will make it into the email trash folder. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” […]

Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2017

PR Looks At Top Brand Stories

In public relations we are on a constant quest to tell resonant, compelling stories that the media love and people will share. In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Take some tips from some stellar standouts and to further improve […]

Crenshaw Communications, ImPRessions, marketing, public relations • July 5, 2017

What Makes A Brand Story Authentic?

Any PR or marketing expert will tell you that for a brand to connect with customers, it should convey authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Can authenticity be designed after the fact? It seems right up there with […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 5, 2017

In PR, It’s All About The Optics

In public relations, we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. We can’t always persuade a writer to compose a story exactly the way we want, but a publication’s imprimatur and its digital domain authority can more then make up for […]

Crenshaw Communications, ImPRessions, marketing, public relations • June 28, 2017

Public Relations And The Customer Journey

A great PR campaign can generate positive brand awareness through earned media, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. But how valuable is it? How […]

Crenshaw Communications, PR Fish Bowl, public relations • June 26, 2017

PR Tips For Breaking Bad News

At some point in a public relations career, you will have to be the bearer of unpleasant news, or the person who helps craft its communication. But there are strategies for delivering such news properly, tempering the blow and assuring that no one shoots the messenger. First, you have to take a good look at where […]

Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2017

PR Tips To Ace Your Next Speaking Gig

Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. The crowd was engaged, […]