PR Fish Bowl

Crenshaw Communications, media relations, News, PR Fish Bowl, public relations • April 17, 2015

How PR Responds To Negative Media Coverage

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2015

10 Productivity Apps for Every PR Professional

If you’re a PR agency professional, you know efficiency and organization are crucial to everyday life. However, it can be challenging when you have several clients to manage, meetings to attend, multiple pitches under way, and new business to pursue – and a personal life! Thankfully, it’s 2015 and we can embrace technology that makes […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 9, 2015

Conferences & Symposia: Potential PR Goldmine

With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and […]

Crenshaw Communications, PR Fish Bowl • April 7, 2015

Leveraging the PR Potential of Awards

Awards can be a gold mine for public relations professionals to leverage client exposure and boost their reputation. News stories and articles are essential, but they have a shelf life. Awards – independent, third-party validation of excellence – are forever. The application process isn’t always easy. When prestigious awards are up for grabs, count on multitudes […]

Crenshaw Communications, PR Fish Bowl • March 31, 2015

Research For PR Agency Professionals

The right research is an essential part of many successful PR campaigns. No matter how smart and experienced you are, you’ll encounter projects where you’ll need to work to become a subject-matter expert – and fast. Your company or client might be lucky enough to have in-house research, but otherwise it’s important to know where […]

Crenshaw Communications, PR Fish Bowl • March 25, 2015

Why PR Should Pay Attention To Video Sharing

Many prognosticators in the marketing and PR worlds have declared 2015 to be the “year of the video” — super short video, to be precise — when it comes to content. The designation has been a long time coming: as early as 2013, observers were noting a critical mass of “bite size video” and mobile […]

Crenshaw Communications, PR Fish Bowl, public relations • March 19, 2015

An SEO Content Refresher For PR

It is more important than ever to integrate a rich content marketing program — one that focuses on search engine optimization — into public relations campaigns for companies and brands that want to grow. But as the strategy becomes more and more prevalent, the rules are changing, and communications pros need to constantly refresh themselves on […]

Crenshaw Communications, PR Fish Bowl, public relations • March 17, 2015

Mad Men Enters The 70s And PR Looks Back

The final season of Mad Men advances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the […]

PR Fish Bowl • March 12, 2015

5 Listicles Clever Enough For PR

The rise (and persistence) of the listicle has some of us PR professionals feeling a bit fatigued. Of course we understand the value of serving up easily digestible nuggets of information to your target audiences, whether they be media, followers, or potential clients or partners. But as with many memes, the ubiquity of the form yields […]