PR Fish Bowl

creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 29, 2014

7 Writing Mistakes That Make PR Look Bad

We’ve all experienced that sinking feeling: you’ve just hit send on an important PR or program document, only to realize it had a glaring — and completely avoidable — error in it. Honest mistakes are bound to happen, but some writing slipups are too common, and they simply create bad PR for PR people! We’ve […]

blogging, PR Fish Bowl • December 23, 2014

Five Tips For Media Relations Success In Healthcare PR

When it comes to medical and healthcare PR, standard best practices apply, but there are some industry-specific guidelines to follow to ensure successful outcomes. We recently attended a “Meet the Media” event hosted by the Healthcare Public Relations and Marketing Society of Greater New York, which included a panel of health care reporters and editors offering […]

Crenshaw Communications, PR Fish Bowl, public relations • December 18, 2014

6 Resolutions For Better PR In 2015

Welcoming in the New Year provides a great chance to take stock of things and set some goals and refresh your public relations. Whether it’s tech PR, consumer, or B2B, we resolve to do better in 2015 with the following resolutions. Get visual. If you haven’t already jumped on this trend, now is the time. […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 15, 2014

PR Tips: What Not To Say To A Reporter

As any good PR agency will advise, media interviews are not: an interrogation, a game of ping-pong, or a commercial. A good media interview is actually a conversation, as well a chance to educate and an opportunity to tell a story. A great media interview is a usually a choreographed affair with the interviewee at ease, […]

Crenshaw Communications, PR Fish Bowl, public relations • December 12, 2014

5 Taboos Of PR Business Pitching

As the year comes to a close, there has been a whirlwind of new business opportunities in the PR agency world, inspiring us to share our wisdom about selling and closing to prospective clients. To end the year on a high note with some exciting wins, here are some moves to avoid. Scripting the presentation […]

Crenshaw Communications, media relations, PR Fish Bowl • December 9, 2014

A Journalist’s View: 3 Questions From A PR Firm

Geoff Williams, a personal finance and business writer who pens probing pieces for U.S. News & World Report and American Express OPEN Forum, understands the PR agency dynamic quite well. I have had the pleasure of working with him for years, and he agreed to take a few questions – the answers to which should help […]

PR Fish Bowl, public relations • December 5, 2014

Weatherproof Your PR Programs For 2015

It’s getting cold out there, and the approach of colder months is a great time to shore up your PR programs for the months ahead. Just as you’d weatherproof your home to prepare for the long season of colder, darker days in the Northeast, communications professionals can employ some basic steps to prepare for success […]

Crenshaw Communications, PR Fish Bowl, public relations • December 1, 2014

What The PR Industry Wants This Season

Everyone wants peace on Earth and goodwill to all…and the latest smartphone, but those in the New York PR agency community have some special wishes this holiday season. More journalists. Over the past ten years, the number of reporters decreased from 52,550 to 43,630, a 17 percent loss, according to Bureau of Labor Statistics data. […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 24, 2014

6 Ways To Get A Jump On Holiday PR

It’s now or never for 2014 PR results! And now is the time to ensure that your team is leaving no stone unturned in leveraging opportunities for holiday PR events and stories. Here are some items for that list. Find an unlikely holiday angle. What’s hot in the news right now that you can craft into […]