PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • February 3, 2015

7 Ways Twitter Matters For PR

Twitter is coming up on 9 years old — practically “vintage” in social media terms! — yet it’s still relevant for PR agency pros and communications people. Just consider the Super Bowl: with a record-breaking 24.8 million tweets during the broadcast, Twitter declared the game was the “most tweeted @Superbowl ever.” Fancy real-time graphics aside, Twitter still […]

Crenshaw Communications, PR Fish Bowl, public relations • January 30, 2015

The Truth About Going From Journalism To PR

Journalists are making the transition to PR in greater numbers than ever before, with many joining PR agencies or taking corporate communications posts. It’s widely accepted that former reporters can be valuable additions to communications teams (some arguments notwithstanding). For PR, it’s important to be able to think like a reporter and to understand how […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • January 26, 2015

How To Make A TED Talk Part Of A PR Plan

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opportunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in […]

Crenshaw Communications, PR Fish Bowl, public relations • January 22, 2015

How To Make Content More Shareable (And PR-Friendly)

Creating content that is shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content’s being shared. […]

Crenshaw Communications, PR Fish Bowl • January 19, 2015

Is Facebook Still Best For PR Campaigns?

Does Facebook still work for brand PR? The answer depends on your audience, but it’s likely to be yes. Although teens may have moved from Facebook to Instagram, Facebook is still used by 71 percent of U.S. adults aged 18 and older. Not only do nearly three quarters of this group have a Facebook account, but […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2015

Five Ways To Come Up With Great PR Ideas

Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider […]

Crenshaw Communications, PR Fish Bowl, public relations • January 13, 2015

Five Influential Thought Leaders In 2014

The PR industry doesn’t give an award for “Thought Leader of the Year,” but perhaps it should. Company execs (or their PR reps) who’ve done a masterful job at expressing important ideas and exerting positive influence ought to be recognized, particularly if the individual used traditional and digital media to change opinions or spur others […]

creativity, PR Fish Bowl, public relations • January 8, 2015

Five Ways To Use Instagram For PR Programs

Visual images often have an emotional punch that text lacks — a worthwhile consideration for anyone developing a compelling PR campaign. To understand the power of visual communication in our business, look at the meteoric rise of Instagram. Since the photo-sharing app is based entirely on pictures, certain limitations apply, naturally. But with its more […]

Crenshaw Communications, PR Fish Bowl, public relations • January 6, 2015

5 Habits Of Highly Successful (PR) People

The New Year is a good time for PR professionals to shed some old habits and adopt new ones, but what separates the PR amateurs from the experts? Here are some habits – old and new – for the most successful PR agency people we know. They stretch. Specialization can be an agency attribute and a […]