PR Fish Bowl

PR Fish Bowl • November 20, 2014

Stories The PR World Can Be Thankful For

Sometimes it can seem like much of what we do in the PR agency business involves managing information and its potentially negative implications. The media love a “bad news” story, and crisis management is a multi-million dollar industry. That’s why it’s refreshing when you come across stories that just make you grateful. (And it’s scientifically […]

Crenshaw Communications, PR Fish Bowl, public relations • November 18, 2014

5 Steps To A PR Influencer Strategy

Tapping the power of influencers can be a PR agency‘s not-so-secret weapon. It’s also an indispensable tool of good marketing. Whether it was your best friend in middle school talking up the new boy band or curiosity about the champagne Kim Kardashian, ahem, poured in her ubiquitous photo, there are definitely personalities who can affect […]

PR Fish Bowl, public relations • November 14, 2014

PR Lessons From Taylor Swift

There’s no escaping the Taylor Swift PR phenomenon – like it or not, the millennial pop queen is everywhere! This week she promptly became the only recording artist in history to sell more than 1 million albums in a week, three times in a row. And her decision to pull all her music from the […]

Crenshaw Communications, PR Fish Bowl, public relations • November 11, 2014

5 Ways Small Data Beats Big In PR Programs

PR is catching up to the Big Data boom. One of the goals of a strategic PR program is often a series of newsworthy stories that are jam-packed with tacts and trends. Nothing’s changed there. But for many of us, the “last mile” of Big Data is actually not as big as we might think. […]

PR Fish Bowl • November 6, 2014

Why Young, Innovative Companies Should Consider PR A Priority

For some companies, it can be challenging to think about PR, but if you’re an innovative startup with a great story, a solid communications plan is a smart idea. It can be tempting to focus solely on “keeping the lights on” in the early phases of life, but there are plenty of good reasons why […]

Crenshaw Communications, PR Fish Bowl, public relations • November 3, 2014

PR Do’s And Don’ts To Increase Millennial Voter Turnout

Could a different kind of PR push help increase what is expected to be very low voter turnout for the 2014 mid-terms? The Robo-calls and endless TV ads and emails are still likely to result in a lower turnout than 2012, according to the The Pew Research Center. It posits that “[low] turnout in a […]

Crenshaw Communications, PR Fish Bowl, public relations • October 30, 2014

Our Favorite PR Horror Stories (And Lessons)

Halloween has us thinking about some scary PR experiences we’ve personally endured or heard about. Rarely can these mishaps be predicted, but sometimes they can be avoided after we’ve stopped cringing at the memory. Here are some of our favorites. Disaster preparedness. Two years ago, just before Halloween, Hurricane Sandy struck here in New York. […]

Crenshaw Communications, PR Fish Bowl, public relations • October 28, 2014

7 Tips For Planning Global PR

Whether launching a B2B technology service, a medical device or new consumer product, many of the rules of the (international) road remain the same. This month, for example we will provide PR support for the international debut of a health technology product at a prominent overseas trade show. Next month, we’ll be launching a social […]

PR Fish Bowl • October 24, 2014

The Sprint Vs. Marathon To PR Approach

No doubt you’ve heard many a newsmaker say, “It’s not a sprint, but a marathon.” With the start of marathon season here in the Northeast, this got us thinking about how we view PR: is it a sprint, or a marathon? (Full disclosure here: as a three-time marathon finisher, I’m partial to the “marathon” approach to most […]