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Crenshaw Communications, ImPRessions • September 28, 2016

What PR Can Learn From The 2016 Election

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and […]

Crenshaw Communications, PR Fish Bowl, public relations • September 27, 2016

How To Add "Borrowed Interest" To Your PR Campaign

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a […]

Crenshaw Communications, PR Fish Bowl, public relations • September 23, 2016

Improve Your Public Relations Writing With These Tips

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse […]

Crenshaw Communications, ImPRessions • September 22, 2016

PR Advice For CEOs Under Fire

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm, but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the […]

Crenshaw Communications, PR Fish Bowl, public relations • September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage. […]

Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2016

Simple Tips For A Solid PR Strategy

At the beginning of any public relations engagement, the collaborators need to agree on goals for the campaign. It may be achieving a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an acquisition. […]

Crenshaw Communications, ImPRessions, public relations • September 15, 2016

What B2C Can Learn From B2B PR

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl, B2C. Some of this reputation is deserved; it’s true that B2C public relations is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack […]

Crenshaw Communications, PR Fish Bowl, public relations • September 12, 2016

A Local Journalist Answers Questions From A PR Agency

When putting together a media strategy for a new project, creative public relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. If your story has resonance […]

Crenshaw Communications, PR Fish Bowl • September 9, 2016

PR Strategies For Consumer Tech Press

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. We work with a variety of tech companies and […]