Our Insights

Crenshaw Communications, crisis management, ImPRessions, public relations • July 20, 2016

PR Tips For Moving Past A Public Mistake

This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. Within an hour of what should have been the high point of a shaky first day for the RNC, the campaign was in full damage control mode. Melania […]

Crenshaw Communications, PR Fish Bowl • July 19, 2016

7 Tips For Curating The Best PR Content

It’s no secret content is king when it comes to PR campaigns, but what are the basic rules for curating a body of content that will have the most impact on your business or brand? Curated content can include original content — written and visual pieces created by you — contributed pieces, or, most commonly, content […]

Crenshaw Communications, ImPRessions, marketing, public relations • July 13, 2016

Don’t Let Breaking News Steal Your Thunder

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly […]

Crenshaw Communications, PR Fish Bowl, public relations • July 13, 2016

5 Winning PR Strategies For Nonprofits

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease. Most would think this work would be easy; who can say no […]

Crenshaw Communications, PR Fish Bowl, public relations • July 12, 2016

5 Ways To Keep Your PR Cool

The summer heat here in the Northeast has us thinking about the instances when it’s crucial to keep your PR cool. The scenarios are numerous — it could be in the midst of a live TV segment that’s going awry, a much-anticipated launch event where things aren’t working out the way you planned, or any […]

Crenshaw Communications, ImPRessions, marketing • July 6, 2016

New Rules That Every PR Person Should Know

Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of it has changed. A […]

Crenshaw Communications, PR Fish Bowl, public relations • July 5, 2016

7 Bad PR Habits To Break Right Now

It’s a cliché that the public relations relations business needs better PR for itself, but did you ever wonder why it suffers from an image problem? Sometimes it’s due to the bad habits of those who practice PR. Every profession has its share of negative stereotypes; some are lighthearted, some have an ounce of truth […]

Crenshaw Communications, PR Fish Bowl, public relations • July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge […]

Crenshaw Communications, ImPRessions, public relations • June 30, 2016

For PR Agencies, Does Cannes Really Matter?

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. I wouldn’t necessarily have known that, for two reasons. First, my social feeds were filled with […]