Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • July 29, 2015

8 Ways To Bulletproof Your PR Plan

A successful PR campaign is usually only as good as its plan. But we’re often operating in a dynamic news media environment, so stuff happens. How can a PR plan be “bulletproofed” to the extent that it’s even possible? The key is to vet it before you start. Begin with overall business goals in mind, […]

Crenshaw Communications, PR Fish Bowl, public relations • July 28, 2015

5 Ways To Make That PR Strategy Decision

Stymied by a leadership team who wants a strategic PR campaign but can’t articulate precise campaign goals or actions? It seems simple enough; the company is launching a new product or heading in a new direction, so the marketing folks want positive exposure. Now comes the hard part. Of course you’re seeking results that move […]

Crenshaw Communications, News • July 23, 2015

Ladies Who Laugh

An evening of laughter and fundraising for scholars, hosted by New York Women in Communications NYWICI, as it’s known, this week hosted its annual fundraising event at Caroline’s comedy club supporting its scholarship program, and it was a good chance for us to enjoy a few laughs while mingling with our colleagues here in New […]

Crenshaw Communications, ImPRessions • July 22, 2015

Has Web Journalism Come Of Age?

Those who toil in public relations tend to be blasé about changes at media companies. After all, we’ve seen enormous disruption over the past decade. But the soap opera at some top news sites has the PR world watching. Wired calls it “a new media midlife crisis.” To me, it feels more like an adolescent […]

Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2015

What Your Workspace Says About Your PR Personality

Whether you’re at a PR agency or another creative business, you know the stereotypes. Messy desk = creative mind. Neat desk = rule-follower. But it’s not that simple. We surveyed some spaces in our office to discern any patterns in design to see how reflective they are of the owners’ PR work style and attitude. […]

Crenshaw Communications, ImPRessions, public relations • July 15, 2015

PR Tactics For Business Networking And Personal Branding

Smart public relations isn’t just for corporations, brands or tech startups. A PR-based approach to one’s personal brand can also help when it comes to nailing that next job opportunity, new client, or partner. Here are some common ways that PR principles can be used for successful business networking. Boost your digital footprint. One of […]

Crenshaw Communications, PR Fish Bowl, public relations • July 14, 2015

5 "Magic" Words To Boost A Consumer PR Pitch

The summer months are in full swing, and as PR professionals know, seasonal pitches are a tried and true tactic. How do you use the season to help your pitch resonate with media when it comes to calendar opportunities? As Sigmund Freud once said, “Words and magic were in the beginning one and the same […]

Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2015

5 Winning Ways To Use Social Media For B2B PR

Few strategic PR campaigns exist today without a robust social media component. Staying “social” is such a powerful part of B2B PR success that we felt it was time for a fresh look at some tricks of the trade. The key is to start with solid content based on in-depth knowledge of your target audience. Break […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a […]