Crenshaw Communications

Crenshaw Communications, ImPRessions • October 15, 2014

What Apple Knows About Great Tech PR

As both a business and a brand, Apple is frequently invoked as a role model for design, technology innovation, and, yes, public relations and marketing. Its “1984” campaign is still regarded as a watershed moment in advertising, and more recently, its marketing and PR are credited with producing glowing reviews, long lines at stores, and […]

Crenshaw Communications, PR Fish Bowl • October 14, 2014

5 Ways To Kill A PR Pitch

The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome, […]

Crenshaw Communications, PR Fish Bowl, public relations • October 10, 2014

5 Secret Skills Of PR People

Of course there are the obvious skills – good PR professionals are trained to write well, and they should think strategically, yet be able to manage tactical execution of campaigns. But spend a day with a top PR person and you will see some underlying talents and character traits that every good practitioner needs in […]

Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2014

What Millennials Know About PR – And Life

When the students in my PR Management class addressed me as “Professor Drucker,” I was taken aback. It’s a title I’ve never held before, and I felt both excitement and trepidation before the first class of seniors and grad students at Pepperdine University. The excitement was from adrenaline and the anticipation of connecting with 25 […]

advertising, Crenshaw Communications, ImPRessions, public relations • October 7, 2014

What PR People Should Know About Advertising Week

Despite the ad-tech buzzwords and marathon-like scheduling, Advertising Week is an upbeat and insightful event for PR professionals. Yes, the jargon is a killer – and in the manner of German compound words, it’s all starting to combine, as in “programmatic premium direct” and “mobile native.” But what can PR professionals learn from the weeklong […]

Crenshaw Communications, PR Fish Bowl • October 3, 2014

How To Get Away With (PR) Murder

Shonda Rhimes’ latest hit show has us thinking not about real murder, but about “petty crimes” and misdemeanors that PR pros may commit to advance a campaign. It should be noted that these are victimless crimes, more like clever, cheeky actions that a savvy practitioner might pull out in critical situations. Smart PR is about […]

Crenshaw Communications, ImPRessions • October 2, 2014

Top Five PR Mistakes To Avoid

This is not about PR or reputation catastrophes, like the NFL’s fumbled response to its domestic violence problem, or even Mike Tyson’s recent profanity-laced on-air meltdown. Maybe they don’t grab headlines, but the everyday PR misses are far more likely to result in underperforming campaigns or even the occasional publicity backfire. I’m talking about a […]

Crenshaw Communications, PR Fish Bowl, public relations • September 26, 2014

Personal PR: The Rules Of Reinvention

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years before in her twenties. […]

Crenshaw Communications, ImPRessions, public relations, technology • September 25, 2014

Keeping The Technology In Tech (Or Any Other) PR

“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering. […]