Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • September 23, 2014

Positive PR For Posture?

PR friends, it appears that Sheryl Sandberg was wrong. We do not need to “lean in” to be winners, we need to stand up straight. According to Amy Cuddy, creator of “Power Posing,” the second most visited TED talk of all time, at our agency’s next new business meeting or your executive presentation, we should […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations • September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

For the NFL, the (reputation) hits just keep on coming. Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the […]

Crenshaw Communications, PR Fish Bowl, public relations • September 17, 2014

PR Debate: Big Data vs. Big Intuition

Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition? This will be just one of the big issues tackled at the Council of PR Firms Annual Critical Issues Forum in New York on October 23. The speaker, Teddy Goff, Partner, Precision Strategies, led the […]

Crenshaw Communications, PR Fish Bowl, public relations • September 12, 2014

6 More PR Awards We’d Like To See

This witty post on 8 PR Awards You’ll Never See by Critical Mention’s Dave Armon looks askance at some less-than-scrupulous PR behavior, but it was food for thought as we look back over a year in which we were recognized with three different “legit” PR awards for client campaigns. Awards criteria in our business are fairly […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 9, 2014

Just One Crazy (PR) Idea…

I think they called the late, great Robin Williams’ cancelled TV show about ad execs “The Crazy Ones” because many great creatives – even PR types – are known for that one wacky idea. At our agency we subscribe to a school of thought that encourages – with limitations – the full expression and exploration […]

communications, Crenshaw Communications, ImPRessions, public relations • September 8, 2014

Exposing Apple's PR "Secrets": One PR Person's View

“Seeing Through The Illusion: Understanding Apple’s Mastery of the Media”, a blog series on 9to5mac.com, has had the tech PR community fascinated over the past week. The posts were hyped as pulling back the curtain on the PR and message control machine behind Apple’s “reality distortion field.” (The words were coined about Steve Jobs’ personal […]

Crenshaw Communications, PR Fish Bowl, public relations • September 5, 2014

What’s In A (PR) Name? Think Wisely What To Call A Campaign

Given what it’s been through, it’s easy to understand why Malaysia Airlines would be looking for a little positive PR. Recently that took the form of what was no doubt meant as a “feel-good” campaign built around reward travel. Also understandable is the urge to jump on a word that’s trending. So, maybe the PR […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • September 2, 2014

The Future Of PR: 5 Trends To Watch

Predictions are easy, and the PR business is no exception. We don’t yet have the flying cars that were predicted when I was in grammar school, but I’ve never stopped prognosticating. Our team has looked into the not-too-distant future to scope trends that all PR practitioners need to be aware of and embrace. Engagement is […]

Crenshaw Communications, ImPRessions, public relations • September 1, 2014

7 Common PR Storytelling Sins

Most of the stories that PR and marketing professionals tell on behalf of the brands they represent fall into one of the classic story categories. Christopher Booker’s Seven Basic Plots, which has been adapted by major advertising creative directors like TBWA’s Rob Schwartz, outlines some of the most common. They range from the ever-powerful David vs […]