Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2014

Five Ways To Get Great PR With Specialist Bloggers

Once relegated to the most esoteric of interests (think Philately or Dungeons and Dragons), specialist bloggers are now all over the media landscape, and PR professionals are paying attention. In fact, I’ve had consumer clients who were more interested in what an influential blogger said about their product than a mainstream news publication, especially when it comes […]

Crenshaw Communications, ImPRessions, public relations • August 25, 2014

7 Ways To Get More From Influencer PR And Marketing

A primary objective of an effective public relations program is visibility, of course. But often, it’s not enough. Building awareness for a new product or explaining a complex issue is a fundamental basis for strategic PR. It’s a very worthwhile one, but increasingly we are being challenged to “move the needle.” How can PR work […]

Crenshaw Communications, PR Fish Bowl, public relations • August 21, 2014

You Need A PR Playlist!

You probably have one to work out by, you may have made one when your last romance ended, or for your last vacation. But have you thought about a PR-themed playlist? Herewith, we present our take on the first few songs that might make up an industry list, curated to represent prime times in a […]

Crenshaw Communications, PR Fish Bowl, public relations • August 18, 2014

Making PR A Priority In The C-Suite

As PR execs strive to keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the […]

Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2014

Seven Useful PR Hacks

“Hack” has meaning for many communications pros beyond those dedicated to technology PR. Sadly, the word also appears with “PR” in many negative contexts, but that’s not our goal here. In the spirit of its most positive connotation, we offer up some of our best PR hacks, or clever workarounds that beat standard formulas for […]

Crenshaw Communications, ImPRessions, public relations • August 12, 2014

7 Reasons Why PR Pros Should Blog (Updated)

For public relations and other agency professionals, blogging may be natural, but it isn’t always easy, particularly if you have a full-time job or are running a business. I love to write, feel reasonably confident in my blogging, and held editorial positions early in my career (where all I did was write.) But even so, […]

Crenshaw Communications, PR Fish Bowl, public relations • August 8, 2014

Slow Summer? 7 Ways To Create PR Opportunities

In the PR agency business, summer isn’t always slow. It’s actually a favorite time for prospective clients gearing up for fall campaigns to seek out agencies and create RFPs. For other companies, however, the late summer weeks can drag. But even when your business has no new product to introduce or partnership to promote, there […]

Crenshaw Communications, ImPRessions, public relations • August 6, 2014

Can PR Firms Have Principles?

One maddening trope about PR professionals is that we’re fast and loose when it comes to truth, transparency and ethics. There’s an image of a morally dubious flack who slavishly serves client goals, even when questionable. Then there’s the cliche of the ethically agnostic mega-agency that rakes in millions by catering to corporate interests that […]

Crenshaw Communications, PR Fish Bowl, public relations • August 5, 2014

A Journalist’s View: 3 Questions From A PR Pro

There may be as many as 200 million blogs out there. Obviously PR pros can’t work with all of them, but there are some effective ways to work with top-tier bloggers, as well as practices to avoid in order to build better relationships. We asked Melissa Chapman about it. She wears a few journalistic hats, […]