With a heritage in consumer electronics and technology PR, the Crenshaw team is uniquely qualified to develop game-changing PR programs for technology companies and their products. Our technology PR experience ranges from blockbuster product launch programs to highly successful work for brands in CE, telecom, digital media and ad tech, applications and mobile technology, b2b/tech services, and green tech.
Innovid Corp. (NYSE: CTV), an independent advertising platform for delivering ads across Connected TV (CTV), mobile, and desktop TV environments, tapped Crenshaw Communications to help increase brand awareness and improve overall brand positioning. Despite having a strong client base and advanced technology, the ad-tech company lacked the media presence necessary to position itself as a […]
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Founded in Mumbai, Fractal Analytics is the second-largest AI provider out of APAC. With a customer base largely in the U.S., Fractal offers AI-powered solutions that streamline monotonous workflows and free up human intelligence, enhancing decision-making across the organization. However, despite work with global Fortune 100 companies, Fractal Analytics was not well known in the […]
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Business Events Are Powerful When event software leader Bizzabo discovered that nearly two-thirds of all business event speakers are male, it decided to host an all-female event for Women’s Empowerment Day. That’s just one differentiator that we helped Bizzabo’s extraordinary leadership team spotlight to expand its brand footprint. In a digital environment where brands compete […]
Read MoreWinning At Digital Marketing Digital and social marketing is a battle for attention. Yet with 85% of sponsored content on platforms like Facebook being ‘dark posts,’ or seen only by specific users, marketers face a visibility gap. BrandTotal empowers marketing insights through competitive intelligence powered by AI. Our team helps BrandTotal raise its profile within […]
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Making A More Inclusive Israel For 110 years, Bnai Zion has completed over one hundred humanitarian projects in Israel, making it a more transformative, innovative, and welcoming place for all. Here in the U.S. we help Bnai Zion spread the word about its accomplishments in healthcare technology and support for the aging and disabled. The […]
Read MoreSuccessful visibility in today’s crowded marketplace for technology products is all about differentiation. At Crenshaw, we specialize in identifying, shaping and communicating the core innovation that makes a technology brand and solution different from the rest. We then base our communications strategy and message development on those differentiating factors and work to create the most powerful messaging and story for the tech brand.
Some companies make the error of believing that focusing on tech PR is not necessary, that superior technology, or a better technical mousetrap, is all they need to change the game, gain instant visibility and win in the marketplace. But for most audiences, including investors, analysts, and – most of all – end users and the media who influence them, cool technology is just the starting point. The key to crafting a successful technology PR program is to make the company’s narrative relevant to end users. We specialize in cracking that code to position a tech product or service as relevant, and its developers as leaders and innovators.
We’ve executed tech PR strategies for established brands as well as successful programs for early-stage tech businesses and launches. It helps that as a tech PR agency, we’re experienced in developing and nurturing relationships with personalities who can help make or break a technology product or brand, – analysts, key reporters and product reviewers, and industry thought leaders who often exert an outsize influence on consumer and partner perception. But at the end of the day, as our case histories demonstrate, a great tech PR program rests upon telling a compelling story about a breakthrough that goes beyond technology to make a real difference in our lives and jobs.
For more information about our work with technology PR campaigns, contact us.