ImPRessions

Crenshaw Communications, ImPRessions, public relations • June 18, 2019

What The Best PR Strategies Have In Common

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority. Some PR […]

Crenshaw Communications, ImPRessions • June 5, 2019

6 Reasons Your Tech Company Needs PR

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as […]

Crenshaw Communications, ImPRessions, public relations • May 28, 2019

How Brands Create Fans

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful are real, […]

Crenshaw Communications, ImPRessions, public relations • May 20, 2019

What’s Better, PR Agency Or Client Side Work?

In public relations, there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional. But the question isn’t just for PR beginners. Many […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • May 15, 2019

Why Boeing’s Reputation Radar Failed

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the […]

Crenshaw Communications, ImPRessions, public relations • May 8, 2019

Smart Speakers Offer A Clear Opportunity For PR

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media […]

Crenshaw Communications, ImPRessions, public relations • May 1, 2019

8 Common PR Mistakes And How To Avoid Them

There are all types of PR problems, but one of the most troubling is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the best mid-course corrections? Here are some of the most likely mistakes. Fuzzy […]

Crenshaw Communications, ImPRessions, public relations • April 18, 2019

7 Ways To Get The Most From Your PR Budget

In the ideal world a PR program has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics that ramp up news during slow periods. But in the real world, budgets can be lean, or maybe they’re subject to change. Here are ways to squeeze the […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • April 10, 2019

How To Restore A Public Reputation

When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the […]