ImPRessions

Crenshaw Communications, ImPRessions, public relations • January 9, 2019

What The PR Agency Isn’t Telling You

Any good public relations agency should want an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they expect will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 2, 2019

PR Winners: The Best Stories of 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Here are my nominations for the best, most […]

Crenshaw Communications, ImPRessions, public relations, reputation • December 28, 2018

The PR Losers Of 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. […]

Crenshaw Communications, ImPRessions, public relations • December 19, 2018

How Russia Used PR To Hack Our Election

A remarkable aspect of Russian propaganda efforts around our elections is how well they follow the modern social media and public relations playbook. Maybe because the news has come out in steady drips over two years, I hadn’t put the full picture together. But today’s story about the latest report to the Senate Intelligence Committee […]

Crenshaw Communications, ImPRessions, public relations, reputation • December 14, 2018

Google’s Turn On The Hot Seat: A PR View

Considering he is “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google had skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his high-stakes moment. And in PR terms, he may have dodged a bullet. No wonder […]

Crenshaw Communications, ImPRessions, public relations • December 6, 2018

The Problem With Influencers

Influencer programs can be very effective, particularly as part of a strategic PR program. From YouTube kids to @dogsofinstagram, influencer marketing has grown fast in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer marketing, essentially outsourcing […]

Crenshaw Communications, ImPRessions, public relations, reputation • November 29, 2018

#MeToo Slams Under Armour: Can It Recover?

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector. No brand is immune from a reckoning with the consequences […]

Crenshaw Communications, ImPRessions, public relations • November 15, 2018

Facebook And The Perils Of Opposition PR

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the title – Delay, Deny, and Deflect: How Facebook Leaders Fought Through The […]

Crenshaw Communications, ImPRessions, public relations • November 5, 2018

How To Get The Best From Your PR Agency

Bringing on an external PR agency is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Several times during a pitch meeting, a prospective client has asked […]