ImPRessions

0
Crenshaw Communications, ImPRessions • October 18, 2017

When Corporate CEOs Challenge The President

For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. But as the first ten months of Trump’s presidency has been roiled in controversy and marked by unforced errors, we find ourselves […]

Read More
0
branding, Crenshaw Communications, ImPRessions, public relations • October 13, 2017

Five Bad Reasons To Rebrand A Business

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity […]

Read More
0
Crenshaw Communications, ImPRessions, public relations, reputation • October 10, 2017

A PR Trend: The Corporate CEO As Social Advocate

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds […]

Read More
0
Crenshaw Communications, ImPRessions • September 29, 2017

After The Russia Scandal, Is Facebook Growing Up?

Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S. voters, I was initially skeptical about any […]

Read More
1
Crenshaw Communications, crisis management, ImPRessions • September 20, 2017

PR Lessons From The Bungled Equifax Crisis

Public relations people like to talk about “getting out in front” of a crisis; in fact, for a taste of real-life preparation, check out this stress-inducing story about a crisis simulation by The New York Times‘ Sapna Maheshwari. Yet it’s a myth to think you can prevent any event that could wreck a company’s reputation. […]

Read More
0
Crenshaw Communications, ImPRessions, public relations, reputation • September 13, 2017

PR Heroes Of The Hurricanes

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in […]

Read More
0
Crenshaw Communications, ImPRessions, public relations • September 6, 2017

PR Tips On Being Quoted In The Media

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or […]

Read More
0
ImPRessions • August 23, 2017

The 7 "New" Rules Of Digital PR

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges. In some ways PR hasn’t changed that much. We […]

Read More
1
Crenshaw Communications, ImPRessions • August 15, 2017

Corporate Ghosting: Can We Bust It?

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and […]

Read More