Eight Best PR Practices For Startups
Since before Mark Cuban famously warned tech startups against bringing on a PR agency, there’s been a debate about public relations for early-stage businesses. There’s plenty of free advice for how to build the kind of earned media visibility that well-known brands like Uber or Casper enjoy. But does a startup business always need to […]
Read MoreBehind Amazon’s Magic PR Touch
Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation. Recently it has lost that luster, and the bizarre FaceTime bug dented its status as a […]
Read MorePR Lessons From The Bubble
The 90s tech boom is back – in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late. It was based on the National Geographic series Valley of the Boom, about some of the heroes and villains of the early days of […]
Read MoreHow To Develop A Winning PR Strategy
What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve our goals. Many […]
Read MoreGillette Gets Woke: A PR Take
For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Certainly the controversy has been […]
Read MoreWhat The PR Agency Isn’t Telling You
Any good public relations agency should want an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they expect will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very […]
Read MorePR Winners: The Best Stories of 2018
For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Here are my nominations for the best, most […]
Read MoreThe PR Losers Of 2018
Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. […]
Read MoreHow Russia Used PR To Hack Our Election
A remarkable aspect of Russian propaganda efforts around our elections is how well they follow the modern social media and public relations playbook. Maybe because the news has come out in steady drips over two years, I hadn’t put the full picture together. But today’s story about the latest report to the Senate Intelligence Committee […]
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