ImPRessions

Crenshaw Communications, ImPRessions, public relations • April 3, 2019

Has Apple Lost Its Magic?

In its business and its PR, Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Until recently, that is. iPhone sales started slowing several years ago, but no one seemed to mind or even notice much because prices kept going up. The […]

Crenshaw Communications, ImPRessions, public relations • March 19, 2019

What Business People Should Know About PR

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing Occasionally a […]

Crenshaw Communications, ImPRessions, public relations, reputation • March 12, 2019

When Your PR Problem Isn’t About PR

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s wrong. “Bad PR” generally means negative media coverage, but the coverage is often a symptom rather than the problem. […]

Crenshaw Communications, ImPRessions, public relations • February 27, 2019

Eight Best PR Practices For Startups

Since before Mark Cuban famously warned tech startups against bringing on a PR agency, there’s been a debate about public relations for early-stage businesses. There’s plenty of free advice for how to build the kind of earned media visibility that well-known brands like Uber or Casper enjoy. But does a startup business always need to […]

Crenshaw Communications, ImPRessions, public relations • February 15, 2019

Behind Amazon’s Magic PR Touch

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation. Recently it has lost that luster, and the bizarre FaceTime bug dented its status as a […]

Crenshaw Communications, ImPRessions, public relations • February 6, 2019

PR Lessons From The Bubble

The 90s tech boom is back – in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late. It was based on the National Geographic series Valley of the Boom, about some of the heroes and villains of the early days of […]

Crenshaw Communications, ImPRessions, public relations • January 29, 2019

How To Develop A Winning PR Strategy

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve our goals. Many […]

Crenshaw Communications, ImPRessions, public relations • January 16, 2019

Gillette Gets Woke: A PR Take

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Certainly the controversy has been […]

Crenshaw Communications, ImPRessions, public relations • January 9, 2019

What The PR Agency Isn’t Telling You

Any good public relations agency should want an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they expect will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very […]