ImPRessions

Crenshaw Communications, ImPRessions, public relations • October 18, 2018

5 Ways To Nail Your Brand Story

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. I recently refreshed my skills and point of view at a workshop sponsored by […]

Crenshaw Communications, ImPRessions, public relations • October 5, 2018

PR Buzzwords That Should Be Banned

As a PR professional (and Zillow enthusiast), I can appreciate real estate euphemisms. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably concrete); or “partial water view” (maybe a dried stream bed). A recent tweet about a “Frank Lloyd Wright-inspired cabin” made me think about the […]

Crenshaw Communications, ImPRessions, public relations • September 26, 2018

How To Execute A Mediaworthy Rebrand

Rebrands are almost always tricky, but they can pay big PR dividends. (Just ask IHOB!) Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. The undisputed champ, if you measure by quality and quantity of positive media […]

Crenshaw Communications, ImPRessions, public relations • September 19, 2018

Can A PR Agency Be Too Loyal?

Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convinced of a brand’s worth? But is there such a thing as too much client allegiance? I don’t mean blind support in the face of malfeasance or unethical conduct. I’m talking […]

Crenshaw Communications, ImPRessions, leadership, public relations, reputation • September 14, 2018

PR For The "New" Technology CEO

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Whereas they once reveled in being colorful, brash, and outspoken, today’s leaders have quieted down a bit. The trend […]

Crenshaw Communications, ImPRessions, marketing, public relations • September 4, 2018

Nike’s Kaepernick Campaign Is Brilliant — And Risky

As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been attributed in part to his criticism of players who chose to take a knee during the national anthem at the start of many games. But Mr. Trump may have met his PR […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 22, 2018

Customer Service Is The "New" PR

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. That was my thought when I read @scottmonty’s tweet about an incident involving a Wisconsin Costco. Monty’s screengrab recounted the experience of a resident stranded by heavy rains and flooding. Apparently the staff of […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 9, 2018

Twitter’s Alex Jones Problem Goes Beyond PR

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. […]

Crenshaw Communications, ImPRessions • August 1, 2018

Why Lies Beat The Truth On Social Media

There’s more bad news on the “fake news” front. It seems lies are more viral than truth – at least on Twitter. That’s the conclusion of a study recently published in Science magazine. Conducted by the MIT Media Lab, it was unprecedented in scope. It analyzed 126,000 distinct “rumor cascades” that spread on Twitter from […]