ImPRessions

Crenshaw Communications, ImPRessions, public relations, reputation • December 14, 2018

Google’s Turn On The Hot Seat: A PR View

Considering he is “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google had skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his high-stakes moment. And in PR terms, he may have dodged a bullet. No wonder […]

Crenshaw Communications, ImPRessions, public relations • December 6, 2018

The Problem With Influencers

Influencer programs can be very effective, particularly as part of a strategic PR program. From YouTube kids to @dogsofinstagram, influencer marketing has grown fast in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer marketing, essentially outsourcing […]

Crenshaw Communications, ImPRessions, public relations, reputation • November 29, 2018

#MeToo Slams Under Armour: Can It Recover?

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector. No brand is immune from a reckoning with the consequences […]

Crenshaw Communications, ImPRessions, public relations • November 15, 2018

Facebook And The Perils Of Opposition PR

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the title – Delay, Deny, and Deflect: How Facebook Leaders Fought Through The […]

Crenshaw Communications, ImPRessions, public relations • November 5, 2018

How To Get The Best From Your PR Agency

Bringing on an external PR agency is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Several times during a pitch meeting, a prospective client has asked […]

Crenshaw Communications, crisis management, ImPRessions, public relations • October 24, 2018

When The Crisis PR Guy Is The Crisis

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet […]

Crenshaw Communications, ImPRessions, public relations • October 18, 2018

5 Ways To Nail Your Brand Story

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. I recently refreshed my skills and point of view at a workshop sponsored by […]

Crenshaw Communications, ImPRessions, public relations • October 5, 2018

PR Buzzwords That Should Be Banned

As a PR professional (and Zillow enthusiast), I can appreciate real estate euphemisms. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably concrete); or “partial water view” (maybe a dried stream bed). A recent tweet about a “Frank Lloyd Wright-inspired cabin” made me think about the […]

Crenshaw Communications, ImPRessions, public relations • September 26, 2018

How To Execute A Mediaworthy Rebrand

Rebrands are almost always tricky, but they can pay big PR dividends. (Just ask IHOB!) Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. The undisputed champ, if you measure by quality and quantity of positive media […]