ImPRessions

Crenshaw Communications, ImPRessions, public relations • May 11, 2018

Brands Bungle Response To Michael Cohen Scandal

This week two sophisticated corporations faced an unwelcome PR challenge. AT&T and pharma giant Novartis were confronted with awkward and pressing questions about “consulting” payments each made to a company set up by Donald Trump’s personal lawyer Michael Cohen. In each case, the public response left a lot to be desired. Cohen is under criminal investigation for […]

Crenshaw Communications, ImPRessions, public relations • May 4, 2018

How To Nail A PR Dream Job

It’s the time of year when PR agencies have the chance to bring on fresh talent as a crop of new college grads hits the job market. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well. But it’s time to add, […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 27, 2018

Forget The PR Fauxpology

I apologize in advance to anyone reading this who can’t appreciate the insights offered in this post or who disagrees with the public relations expertise shared here. See what I did there? Call it the no-pology, the fauxpology, or the if-pology – but it’s far too common today. A cheap and lazy way to publicly express […]

Crenshaw Communications, ImPRessions, public relations • April 13, 2018

Mr. Zuckerberg Goes To Washington: A PR View

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. So how’d he do? Above all, Zuckerberg was well prepared. Some […]

Crenshaw Communications, ImPRessions, public relations, technology • April 5, 2018

6 Common PR Mistakes Made By Startups

We love working with tech startups, especially those with a few years (and a round or two of financing) behind them, and who are prepared to make the most of a public relations agency partnership. It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference. As I’ve […]

Crenshaw Communications, ImPRessions, public relations • March 27, 2018

How The Parkland Students Are Winning The PR Battle

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm limits. In just six weeks, they may have accomplished more to raise awareness and change public opinion on gun safety than […]

Crenshaw Communications, ImPRessions, public relations • March 1, 2018

Hope, Lies, And Public Relations

As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman. Or maybe they liken PR to dirty tricks, like the antics of fictional Big Tobacco flack Nick Naylor in Christopher Buckley’s satire “Thank […]

Crenshaw Communications, crisis management, ImPRessions, leadership, public relations • February 27, 2018

A PR View Of Brands In The Crosshairs

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a side. It seems there’s more […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • February 26, 2018

KFC Crisis Response Is A PR Win

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it […]