ImPRessions

Crenshaw Communications, ImPRessions • June 7, 2017

When A Small Business Has A Big (PR) Advantage

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists […]

Crenshaw Communications, crisis management, ImPRessions • May 31, 2017

7 Ways To Crisis-Proof Your Brand

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral last month, the media – and a global audience of prospective customers – were shocked. It may not have hurt the airline’s stock price in the long term, but CEO Oscar […]

Crenshaw Communications, ImPRessions, public relations • May 22, 2017

6 Ways PR Builds Brand Marketing

Some say the goal of a great public relations program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public […]

Crenshaw Communications, ImPRessions, public relations • May 9, 2017

Should Public Relations Change Its Name?

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? Of course, he meant no disrespect, and I didn’t take offense. But for some PR people, the […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 25, 2017

American Airlines Soars Through A Potential Crisis

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. This time it was a scuffle between an American Airlines flight attendant and a passenger who […]

Crenshaw Communications, ImPRessions, leadership, public relations • April 19, 2017

The PR Case For The Social CEO

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Today, things are different. A capable business leader is expected to also serve as a brand […]

crisis management, ImPRessions, public relations • April 10, 2017

United Flies Into A PR Storm

The public relations team at United had probably just started to breathe easy after the “leggings” mini-crisis when a second PR disaster hit. And this one’s a doozy. Late Sunday, a United passenger who refused to give up his seat on an overbooked flight was forcibly removed from the plane by police, to the horror […]

Crenshaw Communications, crisis management, ImPRessions • April 6, 2017

Pepsi’s Smart Response To Its PR Controversy

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly. Its response was so simple, sensible, and honest […]

Crenshaw Communications, ImPRessions, public relations • March 23, 2017

Influencer Marketing For B2B Brands

Can influencer marketing work for B2B brands? PR programs with influencer tactics evoke emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations, too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized by a long selling […]