ImPRessions

Crenshaw Communications, ImPRessions, public relations • October 7, 2016

15 Top Questions To Ask During A PR Agency Search

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It’s easy to be swept off your feet by a charismatic team, or dazzled by a slick presentation. How do you get both style and substance, as well as the perfect […]

Crenshaw Communications, ImPRessions • September 28, 2016

What PR Can Learn From The 2016 Election

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and […]

Crenshaw Communications, ImPRessions • September 22, 2016

PR Advice For CEOs Under Fire

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm, but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the […]

Crenshaw Communications, ImPRessions, public relations • September 15, 2016

What B2C Can Learn From B2B PR

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl, B2C. Some of this reputation is deserved; it’s true that B2C public relations is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack […]

Crenshaw Communications, ImPRessions, public relations • September 8, 2016

5 Ways PR Helps Drive Sales

A great PR program can generate media coverage, but does it drive sales? Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs. And a strong reputation usually engages consumers over time. But as […]

Crenshaw Communications, ImPRessions, public relations • September 1, 2016

The Eight Habits Of Successful PR People

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR business. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to core skills like written and verbal communications. But there’s more to it than that. It was […]

Crenshaw Communications, crisis management, ImPRessions, public relations • August 25, 2016

How Not To Make A Public Apology

As any PR person will tell you, the public apology has become a ritual for personalities or politicians who’ve made a mistake and need to restore their reputation. But too often it falls short. Call it the fauxpology, the pseudo-apology or, as I prefer, the non-apology. Whatever you call it, it doesn’t work; anyone listening […]

Crenshaw Communications, ImPRessions, public relations • August 22, 2016

PR Winners And Losers Of The Rio Olympics

Well in advance of the Opening Ceremonies, the public relations leading up to the 2016 Summer Olympic Games was mixed at best. The Rio Games were dogged by controversy and criticism, from dire predictions about the spread of Zika virus, to concerns about crime and overall infrastructure. But the cloud over Rio cleared after a […]

Crenshaw Communications, ImPRessions, public relations • August 11, 2016

Why Your PR Program Isn’t Gaining Traction

It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. So what happens when a PR campaign isn’t working? We often […]