ImPRessions

Crenshaw Communications, ImPRessions, public relations, reputation • October 10, 2017

A PR Trend: The Corporate CEO As Social Advocate

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds […]

Crenshaw Communications, ImPRessions • September 29, 2017

After The Russia Scandal, Is Facebook Growing Up?

Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S. voters, I was initially skeptical about any […]

Crenshaw Communications, crisis management, ImPRessions • September 20, 2017

PR Lessons From The Bungled Equifax Crisis

Public relations people like to talk about “getting out in front” of a crisis; in fact, for a taste of real-life preparation, check out this stress-inducing story about a crisis simulation by The New York Times‘ Sapna Maheshwari. Yet it’s a myth to think you can prevent any event that could wreck a company’s reputation. […]

Crenshaw Communications, ImPRessions, public relations, reputation • September 13, 2017

PR Heroes Of The Hurricanes

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in […]

Crenshaw Communications, ImPRessions, public relations • September 6, 2017

PR Tips On Being Quoted In The Media

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or […]

ImPRessions • August 23, 2017

The 7 "New" Rules Of Digital PR

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges. In some ways PR hasn’t changed that much. We […]

Crenshaw Communications, ImPRessions • August 15, 2017

Corporate Ghosting: Can We Bust It?

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick […]

Crenshaw Communications, ImPRessions, public relations • August 2, 2017

Should Brands Talk Back On Social Media?

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality. A flippant attitude or a risky tweet can take a brand even further. […]