ImPRessions

Crenshaw Communications, ImPRessions • August 15, 2017

Corporate Ghosting: Can We Bust It?

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick […]

Crenshaw Communications, ImPRessions, public relations • August 2, 2017

Should Brands Talk Back On Social Media?

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality. A flippant attitude or a risky tweet can take a brand even further. […]

communications, Crenshaw Communications, ImPRessions, public relations • July 26, 2017

What Sean Spicer Can Teach Us About PR

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. […]

Crenshaw Communications, ImPRessions, public relations • July 17, 2017

Top Tech Trends That Affect PR: Mary Meeker 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017, and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend The lines will cross in […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 12, 2017

Should Brands Take A Stand?

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a […]

Crenshaw Communications, ImPRessions, marketing, public relations • July 5, 2017

What Makes A Brand Story Authentic?

Any PR or marketing expert will tell you that for a brand to connect with customers, it should convey authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Can authenticity be designed after the fact? It seems right up there with […]

Crenshaw Communications, ImPRessions, marketing, public relations • June 28, 2017

Public Relations And The Customer Journey

A great PR campaign can generate positive brand awareness through earned media, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. But how valuable is it? How […]

Crenshaw Communications, ImPRessions, public relations • June 15, 2017

Why Your First PR Job Should Be At A PR Agency

It’s inspiring to meet newly minted public relations or communications grads looking to crack that first job in their chosen field. And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey. I […]