ImPRessions

communications, Crenshaw Communications, ImPRessions, public relations • July 26, 2017

What Sean Spicer Can Teach Us About PR

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. […]

Crenshaw Communications, ImPRessions, public relations • July 17, 2017

Top Tech Trends That Affect PR: Mary Meeker 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017, and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend The lines will cross in […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 12, 2017

Should Brands Take A Stand?

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a […]

Crenshaw Communications, ImPRessions, marketing, public relations • July 5, 2017

What Makes A Brand Story Authentic?

Any PR or marketing expert will tell you that for a brand to connect with customers, it should convey authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Can authenticity be designed after the fact? It seems right up there with […]

Crenshaw Communications, ImPRessions, marketing, public relations • June 28, 2017

Public Relations And The Customer Journey

A great PR campaign can generate positive brand awareness through earned media, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. But how valuable is it? How […]

Crenshaw Communications, ImPRessions, public relations • June 15, 2017

Why Your First PR Job Should Be At A PR Agency

It’s inspiring to meet newly minted public relations or communications grads looking to crack that first job in their chosen field. And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey. I […]

Crenshaw Communications, ImPRessions • June 7, 2017

When A Small Business Has A Big (PR) Advantage

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists […]

Crenshaw Communications, crisis management, ImPRessions • May 31, 2017

7 Ways To Crisis-Proof Your Brand

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral last month, the media – and a global audience of prospective customers – were shocked. It may not have hurt the airline’s stock price in the long term, but CEO Oscar […]

Crenshaw Communications, ImPRessions, public relations • May 22, 2017

6 Ways PR Builds Brand Marketing

Some say the goal of a great public relations program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public […]