ImPRessions

blogging, Crenshaw Communications, ImPRessions, marketing • January 5, 2017

The Top PR Trends For 2017

Like any other business discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. According to […]

Crenshaw Communications, crisis management, ImPRessions • December 28, 2016

The Biggest PR Disasters Of 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals. Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Samsung’s product recall gets heated Samsung’s Galaxy Note 7 showed […]

Crenshaw Communications, ImPRessions, public relations, reputation • December 21, 2016

When Trump Attacks: Turn Mean Tweets Into Positive PR

Some PR pros consider Donald Trump a master of public relations. The $2 billion worth of media coverage his campaign earned helped him stand out in a crowded GOP field and win his party’s nomination. And one of Trump’s standout skills is his facility with Twitter insults. No one is immune to the POTUS Twitter […]

Crenshaw Communications, ImPRessions • December 15, 2016

How To Thrive At A PR Agency

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency of any size is a solid starting point. If your work takes you on a corporate or nonprofit path, the broad experience gained at a […]

Crenshaw Communications, ImPRessions • December 6, 2016

How Public Relations Can Fight Fake News

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous […]

Crenshaw Communications, ImPRessions, public relations • November 27, 2016

How PR Agencies Set Budgets And Billing Rates

For any brand or business looking to bring on a PR agency, the cost of a quality public relations program is a key factor in the decision. Yet for the uninitiated, the different ways agencies budget and bill can be opaque, to say the least. That makes it difficult to get an apples-to-apples comparison when […]

Crenshaw Communications, ImPRessions, public relations • November 16, 2016

How PR And Content Marketing Can Work Together

Public relations and content marketing are powerful when they work together. This is particularly true for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned […]

Crenshaw Communications, ImPRessions, public relations • November 5, 2016

Six Ways To "Hack" Your PR Program

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our […]

Crenshaw Communications, ImPRessions • October 27, 2016

When A Privacy Breach Is A PR Crisis: How To Avoid It

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails […]