ImPRessions

Crenshaw Communications, ImPRessions, public relations • April 8, 2016

6 Ways To Grow Earned Media Results In PR

A well-designed public relations campaign can be an asset to any organization. But sometimes the PR team works hard to generate results, then moves on to the next thing. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Here are some ways to amplify those […]

Crenshaw Communications, ImPRessions, public relations • April 1, 2016

What Master Interviewers Can Teach PR People

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the view of the person getting the questions. During this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week. Trump has had interviews with conservative Wisconsin radio personality […]

Crenshaw Communications, ImPRessions, public relations • March 25, 2016

How To Get The Best From A PR Agency

A relationship with a public relations agency can be a little like a marriage. It starts with a spark, yet like any partnership, it can change over time. Take a look on Quora, or talk to someone who has worked with many different PR agencies, and you’re likely to hear about a range of experiences, […]

Crenshaw Communications, ImPRessions, public relations • March 16, 2016

Why DIY PR Will (Usually) Fail

For a public relations professional, it’s annoying to read about “DIY PR”. These types of articles – usually targeted to small companies or startups – can contain useful information. But they imply that anyone can learn to do PR with a crash course consisting of a few blog posts. Maybe it’s just professional pride speaking, […]

Crenshaw Communications, ImPRessions, public relations • March 9, 2016

How To Measure PR Outcomes: A Practical Guide

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. My fingers […]

Crenshaw Communications, ImPRessions, public relations • March 2, 2016

Donald Trump’s Not-So-Secret PR Weapon: Earned Media

Like most primary-watchers, I’m tired of reading – even tired of blogging – about Donald Trump. Yet you can’t deny that the candidate has a talent for public relations. There’s one thing that separates Trump from others in the dwindling Republican field – and I don’t mean his billions, his business background, or even his hair. The real […]

communications, Crenshaw Communications, ImPRessions, public relations • February 18, 2016

Apple’s PR Showdown

It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat […]

Crenshaw Communications, ImPRessions, public relations • February 4, 2016

Martin Shkreli’s Guide To PR Suicide

Talk about a public relations lesson in what not to do. Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Shkreli has become a public villain of cartoonish proportions. It started when, as CEO of […]

Crenshaw Communications, ImPRessions, public relations • February 2, 2016

Winning The Expectations Game In PR: Advice For Companies And Agencies

How is a PR agency engagement like the Iowa caucus? A day after the first real contest, it’s clear that the election isn’t just about polls, punditry, or even the final count. When it comes to public perception, it’s all about expectations, and whether the reality measures up. The same principle holds true in a […]