ImPRessions

Crenshaw Communications, ImPRessions, public relations • January 8, 2016

Theranos: Triumph Of PR Over Science?

The suddenly sober mood of 2016 is extending to Silicon Valley. The tech sector’s experiencing a sense of caution and maybe a renewed commitment to diligence after much exuberance. Part of that is something Fast Company calls the “Theranos effect.” The rise and fall of the once-promising health technology startup is a warning for investors […]

Crenshaw Communications, ImPRessions, public relations • January 4, 2016

The Top Tech PR Stories Of 2015

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Mashable, for example, reports regularly on general news stories, and […]

Crenshaw Communications, ImPRessions, public relations • December 24, 2015

How To Be Successful In Public Relations

As the owner of a successful public relations agency, I’m sometimes approached by new graduates or career-changers interested in PR or communications. Most are looking for that first job, of course, but the more savvy couch their approach in a request for advice. How can I position myself to succeed in PR, they ask? My […]

Crenshaw Communications, crisis management, ImPRessions • December 16, 2015

The Top Crises Of 2015: A PR Update

For those of us in public relations, 2015 has brought a number of crisis situations for well-known brands and individuals linked to them. I reviewed the most visible brand crises of 2015 from a PR point of view for MENG, but in the week since its posting, there have already been some new developments. Besides […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2015

7 Things Marketers Should Know About Public Relations

As a discipline, public relations is enjoying unprecedented attention. Depending on where you sit, PR agencies and their corporate counterparts have hastened the demise of traditional advertising, lured away all the good journalists, and flooded the market with branded content. Some of these are exaggerated, but it’s a terrific time to be working in PR. […]

Crenshaw Communications, ImPRessions, public relations • December 3, 2015

8 Painless SEO Tips For PR Plans

Public relations and SEO are closer than ever since Google moved to reward content quality over dubious backlinks or black-hat technology schemes. The emphasis on quality content highlights attributes and skills like storytelling, long-form material, and the third-party endorsement that comes with earned media. That’s great news for PR pros. Yet PR hasn’t quite fulfilled […]

Crenshaw Communications, ImPRessions • November 25, 2015

8 Things A New York PR Agency Is Thankful For This Holiday

Another Thanksgiving holiday has rolled around, so it’s time to offer gratitude for all things large and small that make life at a NY PR agency one of the most intriguing, maddening, and satisfying careers a person could ever want. Here’s the 2015 list. PR’s value as a business tool. As an industry, our “stepchild” […]

Crenshaw Communications, ImPRessions, public relations • November 18, 2015

Six Essential Communications Skills For PR People

Those who succeed in public relations must be naturally good at communicating, right? Not always. PR has changed dramatically over the past few years, which calls for new or enhanced skills. Professional communicators today are more likely to be reaching customers or constituencies directly than merely going through the filter of media. And many of […]

Crenshaw Communications, ImPRessions, public relations • November 11, 2015

Six Reasons To Hire A Small PR Agency

As the owner of a relatively small PR agency, I appreciate it when clients and prospects tell me how much they value a firm of our size compared to the large agencies they know. Having worked at two multinationals and one midsize PR firm before starting my own business, I know the difference. But the cliches […]