ImPRessions

Crenshaw Communications, ImPRessions, public relations • January 26, 2016

Why Are PR Agencies So White?

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies, where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future […]

ImPRessions, public relations • January 15, 2016

The PR Wisdom Of Martin Luther King, Jr. (Updated)

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as an example of natural public relations instincts and admired his speeches and sermons as models of artful and persuasive communications. The celebrated “I Have A Dream” address can still give me chills. But King’s life and writings offer more inspiration for professional […]

Crenshaw Communications, ImPRessions, public relations • January 8, 2016

Theranos: Triumph Of PR Over Science?

The suddenly sober mood of 2016 is extending to Silicon Valley. The tech sector’s experiencing a sense of caution and maybe a renewed commitment to diligence after much exuberance. Part of that is something Fast Company calls the “Theranos effect.” The rise and fall of the once-promising health technology startup is a warning for investors […]

Crenshaw Communications, ImPRessions, public relations • January 4, 2016

The Top Tech PR Stories Of 2015

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Mashable, for example, reports regularly on general news stories, and […]

Crenshaw Communications, ImPRessions, public relations • December 24, 2015

How To Be Successful In Public Relations

As the owner of a successful public relations agency, I’m sometimes approached by new graduates or career-changers interested in PR or communications. Most are looking for that first job, of course, but the more savvy couch their approach in a request for advice. How can I position myself to succeed in PR, they ask? My […]

Crenshaw Communications, crisis management, ImPRessions • December 16, 2015

The Top Crises Of 2015: A PR Update

For those of us in public relations, 2015 has brought a number of crisis situations for well-known brands and individuals linked to them. I reviewed the most visible brand crises of 2015 from a PR point of view for MENG, but in the week since its posting, there have already been some new developments. Besides […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2015

7 Things Marketers Should Know About Public Relations

As a discipline, public relations is enjoying unprecedented attention. Depending on where you sit, PR agencies and their corporate counterparts have hastened the demise of traditional advertising, lured away all the good journalists, and flooded the market with branded content. Some of these are exaggerated, but it’s a terrific time to be working in PR. […]

Crenshaw Communications, ImPRessions, public relations • December 3, 2015

8 Painless SEO Tips For PR Plans

Public relations and SEO are closer than ever since Google moved to reward content quality over dubious backlinks or black-hat technology schemes. The emphasis on quality content highlights attributes and skills like storytelling, long-form material, and the third-party endorsement that comes with earned media. That’s great news for PR pros. Yet PR hasn’t quite fulfilled […]

Crenshaw Communications, ImPRessions • November 25, 2015

8 Things A New York PR Agency Is Thankful For This Holiday

Another Thanksgiving holiday has rolled around, so it’s time to offer gratitude for all things large and small that make life at a NY PR agency one of the most intriguing, maddening, and satisfying careers a person could ever want. Here’s the 2015 list. PR’s value as a business tool. As an industry, our “stepchild” […]