ImPRessions

Crenshaw Communications, ImPRessions, public relations • September 8, 2015

6 Ways PR Can Build Influence

For a brand that suffers from lack of visibility, the awareness generated by a strategic PR campaign is a worthy goal. A product launch, a better technology, a new startup — all depend on breaking through to accomplish business objectives. But we don’t give PR enough credit when we define it as an awareness-generating tool. […]

Crenshaw Communications, ImPRessions, public relations • August 26, 2015

6 Learnings From A Negative PR Situation

Tech PR pros and others have been buzzing about the recent, highly unflattering feature about Amazon in The New York Times. The piece has triggered debate about whether proactive PR can help prevent or respond to such a situation. In this case I think PR’s power to prevent or preempt the story is exaggerated, based […]

Crenshaw Communications, ImPRessions, public relations • August 19, 2015

8 PR Agency Survival Secrets

The stress of day-to-day life at a top PR agency is sometimes exaggerated or even glorified by those of us who make a career in public relations. But like many professional services businesses, it combines the challenges of satisfying clients, bosses, and journalists, often under pressure and against deadlines that seem to accelerate every month. […]

Crenshaw Communications, ImPRessions, public relations • August 11, 2015

Flawless PR Execution: How To Avoid 8 Media Relations Mistakes

Most successful PR campaigns have one thing in common – a sound strategy. That’s where the best communicators commit substantial time and energy in advance of a launch. Yet PR programs most often falter in the execution. This is where a PR or media relations campaign is most likely to be derailed, or simply to […]

Crenshaw Communications, ImPRessions • August 4, 2015

Can A PR Agency Ethically Defend An Unethical Client?

The hasty retreat of not one, but two, PR agencies from the crisis swirling around Minneapolis dentist Walter Palmer — better known as #CecilTheLionKiller — has revived a thorny ethical issue. Can a PR professional in good conscience represent a deeply unpopular person, or even a criminal? Should PR be employed to explain a reprehensible […]

Crenshaw Communications, ImPRessions, public relations • July 29, 2015

8 Ways To Bulletproof Your PR Plan

A successful PR campaign is usually only as good as its plan. But we’re often operating in a dynamic news media environment, so stuff happens. How can a PR plan be “bulletproofed” to the extent that it’s even possible? The key is to vet it before you start. Begin with overall business goals in mind, […]

Crenshaw Communications, ImPRessions • July 22, 2015

Has Web Journalism Come Of Age?

Those who toil in public relations tend to be blasé about changes at media companies. After all, we’ve seen enormous disruption over the past decade. But the soap opera at some top news sites has the PR world watching. Wired calls it “a new media midlife crisis.” To me, it feels more like an adolescent […]

Crenshaw Communications, ImPRessions, public relations • July 15, 2015

PR Tactics For Business Networking And Personal Branding

Smart public relations isn’t just for corporations, brands or tech startups. A PR-based approach to one’s personal brand can also help when it comes to nailing that next job opportunity, new client, or partner. Here are some common ways that PR principles can be used for successful business networking. Boost your digital footprint. One of […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a […]