ImPRessions

Crenshaw Communications, ImPRessions, public relations • June 30, 2015

PR Breaks Through At Cannes. Or Not.

PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that honors creativity in advertising, marketing, and (sometimes) public relations. 2015 was a good Cannes for PR, which has been persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne Davis noted a “dramatic […]

Crenshaw Communications, ImPRessions, public relations • June 25, 2015

8 Reasons Why Your PR Isn't Working

An investment in a relationship with the right PR agency can pay enormous dividends when it comes to building reputation and even demand. But businesses who can gain from building or engaging a PR team can be hesitant due to uncertainty about outcomes. As an industry, PR hasn’t always done a great job defining or […]

branding, Crenshaw Communications, ImPRessions, public relations • June 20, 2015

What Donald Trump Knows About Public Relations

It may seem a stretch that PR people can learn from Donald Trump, whose announcement that he will run for president was lampooned by many in social and traditional media. But maybe we can. Trump’s threats to enter the presidential race over the years have come across as tired and transparent bids for publicity. But, […]

Crenshaw Communications, ImPRessions, public relations • June 17, 2015

What Journalists Should Know About PR People

Lauren Sieben’s enlightening post about what PR agency and client-side pros should know about today’s newsroom got me thinking about the flipside. What, if anything, should journalists know about a PR firm, or how communications professionals operate? While the typical public relations agency hasn’t been as radically disrupted as the traditional newsroom, there are many […]

blogging, Crenshaw Communications, ImPRessions, public relations • June 8, 2015

How To Run A PR Agency Search

Lou Hoffman wrote a great post on the “broken” PR agency review process. Certainly the classic client-agency dating ritual could use improvement. The process rewards many skills, from powerpoint graphics to research capabilities, and not all are equally important to a successful PR relationship. Lou’s post makes the often-overlooked point that an agency’s ability to […]

Crenshaw Communications, ImPRessions, public relations • May 29, 2015

Five Qualities Of The Best PR People

We in the PR agency business talk a great deal about “talent,” and with good reason. It’s what we’re selling. And in my mind there’s a nature vs. nurture debate about what makes a talented PR practitioner, particularly in the agency environment. So, are PR stars born or made? Are they great at what they […]

Crenshaw Communications, ImPRessions, public relations • May 22, 2015

Six Personal PR Tips For Introverts

It’s the age of personal branding, and everyone is expected to be their own best PR person. If you’re a startup founder, a company CEO, or simply a business professional wanting a higher profile, you’re meant to be relentlessly building an image as — maybe an innovator. Or, possibly a change agent. Certainly a thought […]

Crenshaw Communications, ImPRessions, public relations • May 15, 2015

Ultimate PR Lessons From "Mad Men"

For eight years “Mad Men” has chronicled the golden age of American advertising and the rise of its most iconic agencies, but it also offered insights about public relations – the practice of PR more than the business itself. Here, then, in an homage to the show that’s kept us riveted throughout those years, are […]

Crenshaw Communications, ImPRessions, reputation • May 12, 2015

PR Lessons From The Internet Shame Machine

Building a reputation can take years, but you can lose it in a PR minute. Britt McHenry is a recent example of the internet shame machine. The previously obscure ESPN journalist was videotaped hurling harsh insults at an employee of a company that towed her car. Her one-week suspension touched off a debate involving entitlement, […]