ImPRessions

Crenshaw Communications, ImPRessions, public relations • May 4, 2015

The 7 Plots For PR Storytelling

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. Never mind the category; the words “born out of frustration” immediately piqued my interest. It’s something we can all identify with, and that simple beginning signaled a […]

Crenshaw Communications, ImPRessions, public relations • May 4, 2015

The 7 Plots For PR Storytelling

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. Never mind the category; the words “born out of frustration” instantly piqued my interest. It’s something we can all identify with, and that simple beginning signaled a […]

ImPRessions, public relations, SEO • April 27, 2015

8 Painless Ways To Write For SEO (Without Sounding Like A Bot)

By now most PR agency professionals know that Google algorithm changes over recent years have been a boon for PR by rewarding content quality over keyword-stuffed news releases or shady backlink schemes. That’s great, but the importance of SEO in PR and content marketing and the growth of branded content means that we must learn […]

Crenshaw Communications, ImPRessions, public relations • April 20, 2015

Three Content Trends That Impact Public Relations

Content is still king, and as most PR professionals are aware, the kingdom is only growing. Brands are building newsrooms, journalists are moving to the dark side, and it seems like there’s a new social platform born every week or so. So, it’s particularly important for PR and content pros to stay on top of […]

Crenshaw Communications, ImPRessions • April 15, 2015

Can PR Rebrand Hillary Clinton? Advice From Millennials

Does Hillary Clinton need to refresh her brand? Can brand marketing PR and social media strategies help? In announcing his own candidacy, GOP hopeful Sen. Marco Rubio took a none-too-subtle swipe at Mrs. Clinton by declaring, “Yesterday’s over.” Ouch. It’s true that the 67-year-old Mrs. Clinton is a familiar brand – some would say too […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • April 7, 2015

PR, Pizza, And Crisis Management In Indiana

One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices from the interpretation of Governor Pence’s original legislation as homophobic. Although the state quickly passed a “clarified” bill under pressure last Thursday, the […]

Crenshaw Communications, ImPRessions • April 1, 2015

How B2B PR Techniques Can Work For B2C Campaigns

B2B PR and its counterpart, consumer public relations, are sometimes thought of as worlds apart, requiring different strategies and skill sets on the part of PR professionals. This divide is driven in part by the sales methods for each type of product or service. The B2B selling cycle tends to be longer, the buyer learning […]

Crenshaw Communications, ImPRessions • March 25, 2015

Can We Get Better PR For PR?

U.S. PR agencies, as well as our industry overall, are on an upswing as the economy continues to improve. Yet PR’s own reputation may still need some work. A survey of 2000 citizens for UK PR Week found that seven in ten people call public relations “more spin than substance,” and over two-thirds say PRs […]

Crenshaw Communications, ImPRessions, public relations • March 19, 2015

6 Situations That Call For A PR-Savvy CEO

A new survey of 500 chief executives has both good news and some discouraging findings for public relations agencies; although most CEOs see value in PR, 59 percent say they don’t fully understand the role and capabilities of public relations. Maybe PR professionals can do a better job of educating the C-suite, not only on the […]