ImPRessions

Crenshaw Communications, ImPRessions, public relations • January 21, 2015

Why PR Agencies Should Work With Startups

Mark Suster’s “The Silent Benefits of PR” should be required reading for both tech PR firms and their clients. It got me thinking about the unique aspects of the client-agency dynamic when the client is a startup company. What’s most interesting about Suster’s post is that of seven benefits of a strategic PR program that […]

Crenshaw Communications, ImPRessions, public relations • January 15, 2015

Why Writing Skills Are Still Crucial For PR Pros

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications department. In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must […]

Crenshaw Communications, ImPRessions, public relations • January 10, 2015

Technology PR Tips From CES 2015

When it comes to generating positive PR for technology products, the Consumer Electronics Show is the year’s first big battleground. CES 2015 didn’t disappoint. From the spectacular – robots, self-driving cars, and drones — right down to the tacky (belfie sticks!), it gave some of the year’s thousands of tech products their 15 minutes of […]

ImPRessions, public relations • January 5, 2015

12 Ways To Spot A PR Agency Person

Professional stereotypes are annoying, as outlined in my post about PR cliches that just won’t die. The tropes of the fast-talking, image-making press agent or the people-pleasing party girl are ones that most PR consultants reject, yet there are some common ways that PR agency and corporate communicators think. Occupational hazard? Or are certain personality […]

Crenshaw Communications, ImPRessions, public relations • December 29, 2014

5 PR Stereotypes That Are Outdated Or Wrong

It’s an inside joke that no one outside the industry understands what communications professionals or PR agencies really do. I don’t actually believe that, but this week, at a family gathering far from New York City, my niece confessed that she’s always likened me to Samantha Jones, the infamous PR woman on “Sex And The City” – ten years […]

Crenshaw Communications, ImPRessions, public relations • December 22, 2014

2014 News Drives PR Trends In 2015

Memes about memes, “breaking” the Internet, scandalous leaks… 2014 has been a turbulent year for PR agencies and other communications professionals. We’ve heard plenty about the mobile explosion and big data this year in PR and ad tech, but it’s not over. Here are the developments that get my votes for top trends likely to […]

Crenshaw Communications, crisis management, ImPRessions • December 17, 2014

Five Cases Of Top PR Crisis Management In 2014

It’s hard to find terrific examples of crisis management PR, presumably because we don’t hear about the crises that never happened. When a true reputation emergency hits, communications experts like to criticize it and offer retroactive advice. Armchair pundits urge businesses to “get ahead of the story,” – good counsel, in theory. It’s not so […]

Crenshaw Communications, ImPRessions, public relations • December 11, 2014

What PR People Can Learn From "Serial"

PR agency professionals like to talk about storytelling, and we’re good at identifying and shaping a narrative. But, let’s face it, much of the content about brand storytelling doesn’t always make for a great story. Enter “Serial,” the podcast. If you’re one of its five million listeners, or even among those tired of hearing about […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2014

Remembering The "Public" in Public Relations

For decades, the PR industry has fretted about its own public image, even as the business has evolved and agency PR has prospered. But headlines from a recent study about public perception of PR may mean we’re not there yet. As reported in O’Dwyer’s, the outcome of the study by Texas Tech’s College of Media […]