ImPRessions

ImPRessions, public relations, reputation • March 13, 2015

Top PR Firms Engage In Their Own Reputation Management

Does PR have a conscience? The news this week that Ketchum has resigned as agency for the Kremlin raises the question of whether large PR firms are engaging in some reputation management of their own. Ketchum’s work for Putin’s Russia had attracted negative coverage even before the latest Ukraine crisis and the recent murder of […]

Crenshaw Communications, ImPRessions, public relations • March 10, 2015

How To Use B2B PR For Lead Generation

Can the right B2B PR program generate customer leads? Our answer is a qualified “yes.” The key lies in knowing how to generate earned media articles in quality publications, in addition to great company-produced or “owned” content. The result can be a 1 + 1 = 3 boost in SEO rankings and desirable referral traffic. […]

Crenshaw Communications, ImPRessions, public relations • March 4, 2015

Why Do Women At PR Agencies Earn Less?

There’s a gender wage gap at PR agencies and in our industry overall, and it’s getting worse. According to the latest PRWeek/Bloom, Gross & Associates Salary Survey, women in PR earn significantly less than their male counterparts on average. Among those with less than five years experience, men outearn women by $5500 annually. For more […]

blogging, Crenshaw Communications, ImPRessions • February 25, 2015

What PR People Should Know About Analyst Relations

Most B2B technology companies and the PR agencies who represent them understand the value of industry analysts as part of a strong PR program. Journalists often look to analysts to confirm trends, deliver insights, and add quotes and credibility to their profiles of key industries. Cultivating analyst relationships over the long term can result in […]

Crenshaw Communications, ImPRessions, public relations • February 19, 2015

Can PR Scale?

There’s an interesting question buried in Tom Foremski’s recent broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond “earned media” outcomes that some feel are outdated. (For the record, Foremski thinks it’s […]

Crenshaw Communications, ImPRessions, public relations • February 17, 2015

6 Things Great PR Campaigns Have In Common

When it comes to capturing the attention of journalists, influentials, and prospects, some PR campaigns have more impact than others. What makes the difference? There are countless factors, from the development of the initial strategy, through the details of planning and execution. Every campaign is distinct, of course, and there are no cookie-cutter solutions. But […]

branding, Crenshaw Communications, ImPRessions, public relations • February 10, 2015

Five Brand "Disasters" That Built Positive PR

In the world of brand PR, change is risky. Even a tweak to a product that enjoys a loyal following must be managed deftly. Case in point: the feeding frenzy after Cadbury altered the recipe for its classic crème egg. The brand’s switch from dairy milk to the more standard cocoa mix chocolate for the […]

Crenshaw Communications, ImPRessions, public relations • February 2, 2015

5 B2C Tips To Add Life To A B2B PR Program

B2B PR doesn’t have to be boring. But business-to-business content and PR programs, particularly those that promote a technology product or service, do have that reputation. And while it’s true that the B2B sales process is usually longer, more complex, and more highly targeted than on the consumer side, the PR need not be bland. […]

Crenshaw Communications, ImPRessions, public relations • January 27, 2015

What PR People Know About Content Marketing

From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth […]