ImPRessions

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blogging, communications, Crenshaw Communications, ImPRessions, public relations • June 5, 2013

Education or Experience: Which Matters More in PR?

Lately there’s been a minor debate about which is more valuable for a career in public relations – education or experience. The conversation could – and will – go on and on. At first blush, it’s no contest. The advantage goes to experience. A college degree is increasingly required to enter the work force in […]

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Crenshaw Communications, ImPRessions, marketing, public relations • May 29, 2013

What Is "PR" Thinking?

According to PR industry newsletter to The Holmes Report, “PR thinking” will dominate marketing communications in future years. That’s meant to be encouraging news for PR pros. The basis for the forecast is a new survey of 2000 marketing communications students in four European countries. Seventy percent of this “next generation” of marketers say they […]

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Crenshaw Communications, ImPRessions, public relations, reputation • May 22, 2013

For Bad PR, Blame The Lawyers?

#BrandAdvocateFail – I can only assume the lawyers are to blame? lnkd.in/W_FxYe — Sarah Larcker (@slarcker) May 22, 2013 Was Shakespeare right after all? When legal strategy contradicts PR or communications strategy, PR usually loses. Typically, it’s in high-stakes liability suits or congressional investigations where avoiding stiff legal or financial penalties is considered more important […]

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advertising, blogging, communications, Crenshaw Communications, ImPRessions, public relations • May 20, 2013

PR Myths And Facts For Marketers

A favorite former client calls PR “the cheapest form of advertising.” Not really. But his comment shows that, even among sophisticated marketers, misconceptions about PR and what we do for clients are still prevalent. These are the top seven myths that persist about public relations, and a perspective on each. 1. PR is advertising lite. Not […]

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Crenshaw Communications, ImPRessions, public relations • May 13, 2013

How To Find A Job in Public Relations

Graduation season should be joyful, but in the past few years, the media coverage has been dominated by slim employment prospects, hefty college loans, and depressed salaries. Yet things are looking up; for one, the public relations industry is booming, and new grads know it. As the resumes pour in, here’s my (updated) post with […]

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Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • May 3, 2013

Retractions And Reversals: Best And Worst of Apology PR

This week has brought a fresh wave of public mea culpas and backpedalings – plenty of fodder for self-anointed apology PR experts. Most proactive is the ad campaign mounted by JC Penney after the failure of its everyday low price strategy and store makeovers of last year. The spot, which is narrated in a warm, […]

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communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • May 1, 2013

PR Crisis Management Lessons From Behind The Headlines

Hindsight – ahem – is always 20/20, particularly when it comes to reputation management. Yet, textbook crisis successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. The Lululemon Yoga Pants Recall. For sheer, on-the-spot crisis management skill, Lululemon wins, hands down. PR experts […]

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advertising, branding, celebrity, communications, Crenshaw Communications, ImPRessions • April 24, 2013

Are Celebrities Worth The PR Risk?

Tiger Woods’ fall from grace, and his long climb back, was the gift that kept on giving for PR and reputation experts. But it also teed up a round of fresh concern about getting in bed with celebrities. Since then, there have been other reputation crises (Lance Armstrong) as well as more minor gaffes from […]

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Crenshaw Communications, ImPRessions, public relations • April 16, 2013

Boston Marathon Tragedy Brings Out The Best, And Worst, In Journalism

A big, moving story covered live with unplanned, unscripted coverage: that is when you see who has the talent in TV news. And who does not. — Jay Rosen(@jayrosen_nyu) April 16, 2013 Covering a breaking news story may be the toughest media job there is. But as Jay Rosen points out, it’s also an opportunity […]

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