ImPRessions

Crenshaw Communications, ImPRessions, public relations • April 16, 2013

Boston Marathon Tragedy Brings Out The Best, And Worst, In Journalism

A big, moving story covered live with unplanned, unscripted coverage: that is when you see who has the talent in TV news. And who does not. — Jay Rosen(@jayrosen_nyu) April 16, 2013 Covering a breaking news story may be the toughest media job there is. But as Jay Rosen points out, it’s also an opportunity […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • April 10, 2013

Should PR Own Social Media?

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget […]

Crenshaw Communications, ImPRessions, public relations • April 4, 2013

Don’t Say This In A (PR Agency) Interview

In the PR agency world, as in other industries, it’s tough to secure an interview for that first job or next best career step. So when you do nail it, you want to make the most of it. Employers differ, but I have a mental list of “red-flag” responses that make me wonder if the […]

branding, communications, ImPRessions, marketing, public relations, reputation • March 27, 2013

Is Tiger Woods Back?

“Winning Takes Care of Everything,” boasts the ad. Sponsored by Nike, the only brand that stuck by the disgraced golfer as he struggled to get his reputation out of the rough, it has an impertinence that’s gotten everyone talking. It’s confident, even cocky, and most importantly, buzzworthy. A winner for Nike. Yet the tone is […]

branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 20, 2013

How To Create Brand Advocates And Evangelists

It was Guy Kawasaki, former Chief Evangelist at Apple and instinctive PR expert, who coined the phrase “evangelism marketing.” Since then, all types of companies have been trying to let loyal customers do their brand building for them. Social media makes that more accessible and easier than ever. But true brand advocacy usually happens organically. The […]

communications, Crenshaw Communications, ImPRessions, public relations • March 14, 2013

9 Things You Should Never Say To A PR Firm

Clients and prospective clients are the lifeblood of any PR agency. We love them! But they do say odd, confusing, and even exasperating things at times. Here’s a list of some of our favorites. “We finally figured out what we need. Let’s do a viral video!” “We’re looking for someone to grow with us.” “We’d like […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation, social media • March 7, 2013

How To Protect Your Digital Reputation

A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public […]

blogging, Crenshaw Communications, ImPRessions, public relations • March 1, 2013

Can Working From Home Work? Marissa Mayer Doesn’t Think So.

Professional women talk about standing on the shoulders of those who came before, or walking in the footsteps of powerful mentors. So, when a role model steps off the usual path, it rankles. Yahoo CEO Marissa Mayer probably didn’t anticipate that her ban on working from home would strike such a nerve. (And if you’re […]

communications, Crenshaw Communications, ImPRessions, public relations • February 20, 2013

How To Think Like A PR Person

What is it about professional stereotypes? Take public relations, for example: are certain people innately attracted to it, or do we adopt habits and personality traits over time? When an entry-level staffer asked me how to “think like a PR person,” it actually got me thinking…about PR. What differentiates someone in our business? Here’s my […]