ImPRessions

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • May 3, 2013

Retractions And Reversals: Best And Worst of Apology PR

This week has brought a fresh wave of public mea culpas and backpedalings – plenty of fodder for self-anointed apology PR experts. Most proactive is the ad campaign mounted by JC Penney after the failure of its everyday low price strategy and store makeovers of last year. The spot, which is narrated in a warm, […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • May 1, 2013

PR Crisis Management Lessons From Behind The Headlines

Hindsight – ahem – is always 20/20, particularly when it comes to reputation management. Yet, textbook crisis successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. The Lululemon Yoga Pants Recall. For sheer, on-the-spot crisis management skill, Lululemon wins, hands down. PR experts […]

advertising, branding, celebrity, communications, Crenshaw Communications, ImPRessions • April 24, 2013

Are Celebrities Worth The PR Risk?

Tiger Woods’ fall from grace, and his long climb back, was the gift that kept on giving for PR and reputation experts. But it also teed up a round of fresh concern about getting in bed with celebrities. Since then, there have been other reputation crises (Lance Armstrong) as well as more minor gaffes from […]

Crenshaw Communications, ImPRessions, public relations • April 16, 2013

Boston Marathon Tragedy Brings Out The Best, And Worst, In Journalism

A big, moving story covered live with unplanned, unscripted coverage: that is when you see who has the talent in TV news. And who does not. — Jay Rosen(@jayrosen_nyu) April 16, 2013 Covering a breaking news story may be the toughest media job there is. But as Jay Rosen points out, it’s also an opportunity […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • April 10, 2013

Should PR Own Social Media?

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget […]

Crenshaw Communications, ImPRessions, public relations • April 4, 2013

Don’t Say This In A (PR Agency) Interview

In the PR agency world, as in other industries, it’s tough to secure an interview for that first job or next best career step. So when you do nail it, you want to make the most of it. Employers differ, but I have a mental list of “red-flag” responses that make me wonder if the […]

branding, communications, ImPRessions, marketing, public relations, reputation • March 27, 2013

Is Tiger Woods Back?

“Winning Takes Care of Everything,” boasts the ad. Sponsored by Nike, the only brand that stuck by the disgraced golfer as he struggled to get his reputation out of the rough, it has an impertinence that’s gotten everyone talking. It’s confident, even cocky, and most importantly, buzzworthy. A winner for Nike. Yet the tone is […]

branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 20, 2013

How To Create Brand Advocates And Evangelists

It was Guy Kawasaki, former Chief Evangelist at Apple and instinctive PR expert, who coined the phrase “evangelism marketing.” Since then, all types of companies have been trying to let loyal customers do their brand building for them. Social media makes that more accessible and easier than ever. But true brand advocacy usually happens organically. The […]

communications, Crenshaw Communications, ImPRessions, public relations • March 14, 2013

9 Things You Should Never Say To A PR Firm

Clients and prospective clients are the lifeblood of any PR agency. We love them! But they do say odd, confusing, and even exasperating things at times. Here’s a list of some of our favorites. “We finally figured out what we need. Let’s do a viral video!” “We’re looking for someone to grow with us.” “We’d like […]