ImPRessions

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communications, Crenshaw Communications, ImPRessions, public relations • November 23, 2011

Redefining Public Relations: Does It Matter?

Years ago, a colleague who’d spent 20+ years at PR agencies joined a large marketing services firm. He told me he’d cracked the code to winning new business, significantly increasing his batting average in selling programs to existing ad and marketing clients. The secret? Never calling it “public relations.” Instead, he would say “promotion,” or refer to “adding […]

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communications, Crenshaw Communications, ImPRessions, public relations • November 17, 2011

PR Lessons From Occupy Wall Street

Today is the National Day of Action, and the media noise around the Occupy Wall Street movement is louder than it’s been since the start. The mood around here is mostly business as usual, flavored with a little anxiety and mild distraction. But, is OWS a PR success? Many have criticized its lack of coherent message, […]

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Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • November 14, 2011

When PR And Legal Strategies Clash

A recent episode of “The Good Wife” offers a highly entertaining look at crisis management inside a law firm and the tension between PR advice and legal counsel. A strategy session for a client whose tainted cheese has sickened dozens of schoolchildren erupts in war between the attorney, who wants to stonewall media calls, and a $60,000-a-month spinmeister (played to […]

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communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • November 9, 2011

UnHappy Valley: Penn State’s Massive PR Fumble

“… I wish to say that Tim Curley and Gary Schultz have my unconditional support. I have known and worked daily with Tim and Gary for more than 16 years. I have complete confidence in how they have handled the allegations about a former University employee.  Tim Curley and Gary Schultz operate at the highest […]

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communications, Crenshaw Communications, ImPRessions, leadership, public relations • November 3, 2011

Does Matt Lauer Hate PR?

People in PR-agency-land are getting steamed this week about our industry’s reputation. Again. Starbucks CEO Howard Schultz appeared on the NBC-TV’s “Today” to talk about his jobs creation fund, which will raise cash for micro-loans to small businesses, and host Matt Lauer was less than gracious. Lauer allowed Schultz to outline the program, but he seemed […]

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communications, Crenshaw Communications, crisis management, ImPRessions, public relations • November 2, 2011

Herman Cain’s PR Problem

Until recently, Herman Cain had shown himself to be a pretty savvy communicator. The plainspoken ex-pizza prez showed he understands the value of a simple idea, well packaged and often repeated, with his “9-9-9” tax proposal. (No one understood it, he couldn’t really explain it, but everyone knew about it. Can you say that about […]

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communications, Crenshaw Communications, ImPRessions, public relations, social media • October 28, 2011

Robert Gibbs On PR, Politics, And Social Media

“Whether or not someone is camped in a park literally, there will always be someone camped in a park, figuratively.” Nice, tweetable quote from former White House Press Secretary Robert Gibbs. Gibbs spoke yesterday at the Council of PR Firms Critical Issues Forum about the power of social media to mobilize change. As a veteran of policy […]

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communications, Crenshaw Communications, ImPRessions, public relations, reputation • October 21, 2011

How To Turn Bad Publicity Into Good PR

There are those who think any PR is good PR, but let’s face it, sometimes it’s just plain bad. Faced with withering reviews for its plan to separate its DVD and streaming businesses into two distinct units, Netflix has canceled Qwikster. This latest plot twist is a bit reminiscent of Gap’s unveiling of that infamous new […]

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advertising, branding, Crenshaw Communications, ImPRessions • October 18, 2011

When A New Name Is Bad PR: A Rebranding Gone Sour

A new name often brings a reputation lift – suggesting renewed relevance or sweetening an unpalatable handle. Which would you rather eat – Patagonian Tooth Fish or Chilean Sea Bass? But beware the rebranding for reputation reasons. It can make news, but not always in a good way. Right now, a bitter battle’s brewing over the […]

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