ImPRessions

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advertising, branding, Crenshaw Communications, ImPRessions • October 18, 2011

When A New Name Is Bad PR: A Rebranding Gone Sour

A new name often brings a reputation lift – suggesting renewed relevance or sweetening an unpalatable handle. Which would you rather eat – Patagonian Tooth Fish or Chilean Sea Bass? But beware the rebranding for reputation reasons. It can make news, but not always in a good way. Right now, a bitter battle’s brewing over the […]

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communications, Crenshaw Communications, ImPRessions, public relations • October 12, 2011

The Care And Feeding Of Bloggers: Tips For PR Pros

Last month, a top-ten firm cooked up a PR mess when it tried to surprise bloggers by serving frozen entrees from a client brand instead of the freshly cooked meals the guests were led to expect. The duped bloggers started an epic food fight, dishing on the agency and their client online for weeks after the event. […]

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branding, communications, Crenshaw Communications, ImPRessions, public relations • October 6, 2011

What Steve Jobs Knew About PR

In the wake of Steve Jobs’ passing, pundits and Apple-watchers are trying to outdo one another to describe his talent, vision, and impact. But if you look at Jobs as the presumed architect of Apple’s ongoing public relations strategy, he was a disaster. At least, he should have been. After all, in the digital age, […]

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communications, Crenshaw Communications, ImPRessions, public relations • September 30, 2011

A Weighty Issue: Is Being Heavy Bad PR?

One of the tweets after the earthquake in August was about a certain hefty New Jersey governor and object of Republican presidential fantasies: “I think Chris Christie just jumped into the race.” Bada-bum. Christie’s size has been the butt of jokes, with puns always intended, since his own campaign against Jon Corzine. His bulk is the […]

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branding, ImPRessions, public relations • September 29, 2011

When Brand Nicknames Are Bad PR

Coke. Mickey D’s. Tar-zhay. Brand nicknames are usually a marketer’s dream. Impossible to impose (just ask RadioShack), they have enormous power when they happen organically. And they’re nearly always a sign of familiarity, engagement, or even affection. That’s what General Motors learned – the hard way – after its ill-fated attempt to legislate use of […]

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communications, Crenshaw Communications, ImPRessions • September 21, 2011

What Netflix Can Teach Us About Apology PR

Public apologies can be powerful, especially when they come from the top. Even in our crisis-of-the-day era, there’s something arresting about a chief executive admitting he was wrong, or a company making amends to customers. As a self-appointed “apology PR” analyst, I’m fascinated by the communications strategy, language choices, and delivery of a corporate mea […]

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communications, Crenshaw Communications, ImPRessions, public relations • September 16, 2011

Fake News Site Highlights Fine Ethical Line For PR

September is PR Ethics Month. That’s ironic, because a water utility’s ‘innovative’ PR tactics have sparked an outpouring over industry ethics while highlighting the thin line between legitimate news and faux content. It all started when the Central Basin Municipal Water District in Southern California was outed by the Los Angeles Times for its creation […]

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communications, Crenshaw Communications, ImPRessions, public relations, social media • September 14, 2011

8 Ways To Make Your PR Program More Social

Social media is like a “secret sauce” for marketing communications. It isn’t always strong enough on its own, but it adds flavor and power to a traditional program. The key is integration.  Here are some simple steps for “socializing” a PR campaign, even if it’s a DIY (do it yourself) variety. Set clear goals. Many […]

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Crenshaw Communications, ImPRessions, public relations • September 6, 2011

Ten Years On…A Look Back At 9/11

There’s an awful lot of “ten years later” coverage of 9/11 on our screens these days.  It’s a little unnerving to be reminded of the ten-year anniversary of anything at all, let alone that of something dreadful.  Ten years married, ten years graduated, ten years old. Ten years on. Here’s what I learned from 9/11: […]

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