Goldman Sachs CEO Embraces Marriage Equality: A Good PR Move?
The Human Rights Campaign’s push for marriage equality follows the PR-savvy methods of similar campaigns, like the It Gets Better project. Boldfaced names from politics, sports, and entertainment star in video testimonials to express support for the right to marry, regardless of gender. The latest videos feature Anna Wintour, the Reverend Al Sharpton, and Lloyd Blankfein. […]Read More
How To Recharge Your (Client) Relationship
If agency searches are a lot like dating, then long-term client relationships can be a little like marriage. The best are based on mutual trust and transparency, with some occasional renegotiation along the way. But what if the relationship has gotten a little… humdrum? Worse, you’re taking each other for granted (which may be fine […]Read More
Can Komen Recover From Its PR Disaster?
Susan G. Komen For the Cure, the force behind the ubiquitous pink breast-cancer ribbon, had a lot of people seeing red this week. After withering social criticism and fierce pressure from influentials, Komen reversed its controversial decision to defund Planned Parenthood. But a formidable symbol of grassroots activism built over 30 years has taken a […]Read More
Who’s Winning the Super Bowl 2012 PR Game?
The run-up to Super Bowl XLVI has definitely begun. And every year the pre-game show ( the ad-fest that leads up to Sunday) seems to get longer. Now, the Super Bowl has never been known for cutting-edge advertising creative. The challenge is to go big, go broad, and generate chatter. And it’s the early buzz […]Read More
Why Gringrich Has The PR Advantage (For Now)
Who would have thought it? Newt Gingrich, the temperamental former House Speaker with a checkered personal history, has made a comeback. Again. Of course, political advantage is notoriously short-lived during primary season, particularly the debate-larded GOP one we’ve seen so far. And the Gingrich rise may say as much about the shallowness of Romney’s support, […]Read More
Paula Deen’s Diabetes Disclosure: A Recipe for Poor PR?
As the queen of “comfort cuisine,” Paula Deen has been a favorite among many members of my family, all of whom live in Georgia or the Carolinas. I’ve admired Paula for her unapologetic taste for indulgence, and for her Southern fried authenticity and down home charm. I’ve never even watched her show, yet I feel […]Read More
PR Rules For Startups
Mark Cuban’s “12 Rules for Start-Ups” has the PR industry in a lather. In addition to offering insights like “never buy branded polo shirts” (#10), and “know how your business will make money” (#4), Cuban has a strong opinion about PR. Rule #11 on his list states, “Never hire a PR firm.” He goes on […]Read More
Racist Receipts And Other PR Blunders
Is any industry more challenging than retail? Not only is the business tough, but your employees are your brand. And those employees are notoriously transient and often underpaid, overworked, and just plain bored. And sometimes they do things that are just plain stupid. It takes only one misstep, powered by social media, to create a […]Read More
Is CES On The Way Out?
When Microsoft announced that the 2012 Consumer Electronics Show would be its last, the news unleashed a spate of predictions about the largest technology conference on earth. Is CES in decline? Could the show that attracts 130,000 attendees, including most of the biggest names in tech, actually disappear? (Anyone else remember COMDEX?) Columnists like Troy […]Read More