7 Ways PR Can Support Lead Generation
PR pros naturally believe that a well crafted public relations program is a sound investment for most businesses. Yet we often caution clients against thinking about PR as a reliable way to generate demand. It tends to work best as a branding tool. Publicity can result in bursts of lead or business generation when a […]Read More
7 Reasons Why Your PR Isn’t Working
Why are some PR programs more successful than others, and what should you do when faced with a media relations program that just isn’t gaining traction? Here are a few common PR mistakes. You rely on blasting press releases rather than telling a story. “PR” isn’t shorthand for “press release.” A newswire spam strategy might […]Read More
Jamie Dimon’s Apology Tour: Is It Enough?
JP Morgan Chase CEO Jamie Dimon’s apology to shareholders last week managed to fulfill at least three prerequisites for a public mea culpa. It was swift, it was direct, and the CEO took responsibility for the bank’s $3 billion trading loss in a hedge gone wrong. Dimon used words like “egregious,” “sloppy,” “stupid,” and “self-inflicted.” […]Read More
Crisis Management: When The Crisis Is The CEO
It’s hard out there for a CEO. Recently, we witnessed a week’s worth of drip-drip-drip coverage about Yahoo chief Scott Thompson’s resume. The gaffe culminated in Thompson’s resignation after only four months on the job. But the controversy, on the surface, wasn’t about whether he’d faked an advanced degree, or falsely claimed Ivy League credentials. […]Read More
How To Get A Job In A PR Firm
It’s that time again, when an army of newly minted graduates hits the streets (or, more literally, their laptops) to land that first job. It may be the tightest employment market in years, but the challenge of finding work is probably good preparation for what’s to come! If you’re determined to break into PR, here’s […]Read More
How Not To Apologize: A Lesson In "Apology PR"
The past two weeks have seen a cascade of misdeeds to fascinate apology-watchers like me. Where to begin? There’s the mushrooming scandal over the GSA’s $820,000 taxpayer-funded junket to Las Vegas in 2010. And the even seamier “hookergate” involving members of the Secret Service (though at least they were cost-conscious in their indiscretion!) There was […]Read More
The End Of The PR Agency Of Record
Agency of record. It’s a phrase to warm the heart of any PR professional. It tends to evoke a long-term, retainer relationship with a largeish account. But there’s evidence that the agency of record (AOR) may be heading the way of the traditional media tour. Gone. According to the latest study conducted by the USC […]Read More
Can "The Pitch" Be Fixed?
Can the pitch be fixed? I don’t mean the new reality TV show, although the debut episode was a losing proposition — contrived, tedious, and unrealistic. But there was one aspect of the show that hit home, and that was the pitch itself. A team from McKinney, the first of two ad agencies competing to […]Read More
PR Move of the Week: Hillary Clinton (Hillz)
Hillary has become cool. That’s right, the Hillary Clinton who struggled through grueling Democratic primaries in 2008, only lose the ultimate prize to the maddeningly unruffled new guy, seems to be having the last laugh. And we thought Obama was the cool one. It started when two Hillary fans, PR specialists Stacy Lambe and Adam […]Read More