ImPRessions

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advertising, Crenshaw Communications, ImPRessions, public relations, reputation • February 15, 2011

Is Any PR Good PR?

Of course not.  PR agency professionals have been preaching that for decades. No marketer in his right mind would recommend a strategy that involves offending customers, or demeaning the brand. But, think about some of the celebrated marketing gaffes of the past two weeks. Socially-conscious Super Bowl viewers were outraged at Groupon’s rookie commercial on […]

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Crenshaw Communications, ImPRessions • January 16, 2009

Working Women Hit A Milestone

In my New York Women in Communications discussion group, there’s been lots of talk about how and whether an economic downturn disproportionately affects women and minorities…particularly those of us in editorial, marketing or corporate communications, or advertising.  Though communications had undoubtedly been hit, there may be some good news for working women. It seems women […]

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