All Facebook "Likes" Are Not Created Equal
Even before Facebook popularized the “like” button, there’s been online discussion about the value of a single Facebook fan, or, now, a “like.” Some is pure speculation, while some is more research-based. Last year, social measurement firm Syncapse put the revenue potential of Facebook fans for certain brands at an impressive $136.38. More recently, revenue optimization […]Read More
Recipe For A Twitter Fail: Was Entenmann’s #Guilty of Hashtag Hijacking?
Call it a half-baked attempt to be topical…or perhaps, just a mistake. As Twitter erupted following the surprise guilty verdict in the Casey Anthony murder trial, Entenmann’s adopted the rapidly trending #notguilty hashtag to tweet a whimsical update about “eating all the tasty treats you want.” The tweet lasted only minutes. Someone realized the juxtaposition wasn’t […]Read More
Craft Beer Fight Over B-Word Rages, With Good Press On Tap
The Bitch is back. That’s Flying Dog Brewery’s Raging Bitch Belgian-Style IPA. Now maybe the name should offend me, but it doesn’t. I don’t actually have a dog in this fight, but I do think it’s fitting that on Thursday, just in time for the July 4th weekend, the state of Michigan reversed a decision […]Read More
Are There Just Too Many PR People?
PR people have taken a beating in the past few weeks. Currently, it’s due to our increasing numbers. A recent example, among many, is a May piece in The Economist subtitled “Flacks Outnumber Hacks.” It compares PR professionals to “urban foxes” and calls us “slime-slingers,” among other things, while, oddly, positioning bloggers as the new […]Read More
Apology PR: What Happened To The ‘Good Wife’?
For the record, I thought Rep. Anthony Weiner’s apology was fairly strong. He accepted responsibility, admitted that he lied, vowed to change, and issued apologies to practically everyone in the universe, even the Democrats’ Darth Vader, Andrew Breitbart. (Who, in a surreal move, nearly hijacked Weiner’s air time…but that’s another post.) Weiner then subjected himself to endless […]Read More
Crisis PR Tips From "Weinergate"
Last night, Jon Stewart mocked his own ambivalence about going below the belt on close friend Rep. Anthony Weiner in a bit that epitomized the appeal of the scandal known as “Weinergate.” A Tom Brokaw “angel” appeared over one shoulder urging journalistic restraint, while a Don Rickles “devil” on the other side repeated, “But it’s about Weiner’s […]Read More
How To Get More From Your PR Firm
Even the best and most productive relationship between a company and its PR agency can be tested by a poor economy. For many businesses, a PR consultant or an agency commitment is a large investment, and one that’s increasingly under pressure to deliver against business and communications goals. How, then, can you make your relationship as fruitful as possible? […]Read More
Know A Good PR Firm? Burson Marsteller Needs One
Those giant PR firms just can’t seem to get out of their own way. When Edelman was caught fake-blogging for Wal-Mart, it waited nearly a week before admitting it had hired bloggers to shill for the client while pretending to be just plain folks. This week, the PR world was buzzing after news broke that […]Read More
How To Break Into PR: Advice For New Graduates
This graduation season, I’m more aware than ever of the legions of freshly degreed young people hoping to break into PR or another communications field. This is due to the economic climate, but it’s also because of my recent experience with the New York Women in Communications Foundation. The Foundation distributes scholarship monies to deserving young women […]Read More