PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • September 17, 2014

PR Debate: Big Data vs. Big Intuition

Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition? This will be just one of the big issues tackled at the Council of PR Firms Annual Critical Issues Forum in New York on October 23. The speaker, Teddy Goff, Partner, Precision Strategies, led the […]

Crenshaw Communications, PR Fish Bowl, public relations • September 12, 2014

6 More PR Awards We’d Like To See

This witty post on 8 PR Awards You’ll Never See by Critical Mention’s Dave Armon looks askance at some less-than-scrupulous PR behavior, but it was food for thought as we look back over a year in which we were recognized with three different “legit” PR awards for client campaigns. Awards criteria in our business are fairly […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 9, 2014

Just One Crazy (PR) Idea…

I think they called the late, great Robin Williams’ cancelled TV show about ad execs “The Crazy Ones” because many great creatives – even PR types – are known for that one wacky idea. At our agency we subscribe to a school of thought that encourages – with limitations – the full expression and exploration […]

Crenshaw Communications, PR Fish Bowl, public relations • September 5, 2014

What’s In A (PR) Name? Think Wisely What To Call A Campaign

Given what it’s been through, it’s easy to understand why Malaysia Airlines would be looking for a little positive PR. Recently that took the form of what was no doubt meant as a “feel-good” campaign built around reward travel. Also understandable is the urge to jump on a word that’s trending. So, maybe the PR […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • September 2, 2014

The Future Of PR: 5 Trends To Watch

Predictions are easy, and the PR business is no exception. We don’t yet have the flying cars that were predicted when I was in grammar school, but I’ve never stopped prognosticating. Our team has looked into the not-too-distant future to scope trends that all PR practitioners need to be aware of and embrace. Engagement is […]

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2014

Five Ways To Get Great PR With Specialist Bloggers

Once relegated to the most esoteric of interests (think Philately or Dungeons and Dragons), specialist bloggers are now all over the media landscape, and PR professionals are paying attention. In fact, I’ve had consumer clients who were more interested in what an influential blogger said about their product than a mainstream news publication, especially when it comes […]

Crenshaw Communications, PR Fish Bowl, public relations • August 21, 2014

You Need A PR Playlist!

You probably have one to work out by, you may have made one when your last romance ended, or for your last vacation. But have you thought about a PR-themed playlist? Herewith, we present our take on the first few songs that might make up an industry list, curated to represent prime times in a […]

Crenshaw Communications, PR Fish Bowl, public relations • August 18, 2014

Making PR A Priority In The C-Suite

As PR execs strive to keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the […]

Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2014

Seven Useful PR Hacks

“Hack” has meaning for many communications pros beyond those dedicated to technology PR. Sadly, the word also appears with “PR” in many negative contexts, but that’s not our goal here. In the spirit of its most positive connotation, we offer up some of our best PR hacks, or clever workarounds that beat standard formulas for […]