PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2014

Four Ways To Make Sure You Meet Your PR Deadlines

Nobody likes deadline busting, and in the PR business, completing projects on time is critical. Whether it’s finishing a new business proposal, writing a seasonal PR plan or editing that byline – every PR pro juggles deadlines. As we can all probably attest, missing deadlines can erode credibility, while delivering on time helps earn you […]

Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2014

Four Types Of Stories Every PR Pro Should Know

Long before I came over to the PR side, I was a young reporter working under some really smart editors who taught me everything I needed to know about the media business. The most fundamental lessons were about what makes something news. After all, “Is it news?” is the driving question for every good journalist […]

Crenshaw Communications, PR Fish Bowl • October 14, 2014

5 Ways To Kill A PR Pitch

The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome, […]

Crenshaw Communications, PR Fish Bowl, public relations • October 10, 2014

5 Secret Skills Of PR People

Of course there are the obvious skills – good PR professionals are trained to write well, and they should think strategically, yet be able to manage tactical execution of campaigns. But spend a day with a top PR person and you will see some underlying talents and character traits that every good practitioner needs in […]

Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2014

What Millennials Know About PR – And Life

When the students in my PR Management class addressed me as “Professor Drucker,” I was taken aback. It’s a title I’ve never held before, and I felt both excitement and trepidation before the first class of seniors and grad students at Pepperdine University. The excitement was from adrenaline and the anticipation of connecting with 25 […]

Crenshaw Communications, PR Fish Bowl • October 3, 2014

How To Get Away With (PR) Murder

Shonda Rhimes’ latest hit show has us thinking not about real murder, but about “petty crimes” and misdemeanors that PR pros may commit to advance a campaign. It should be noted that these are victimless crimes, more like clever, cheeky actions that a savvy practitioner might pull out in critical situations. Smart PR is about […]

PR Fish Bowl, public relations • September 30, 2014

Before You Hit "Send": Effective Communications For Communicators

Ever exchange 12 emails with someone in an office next door when a 10-second conversation would do? It happens all the time, at our PR agency and plenty of other companies. And here we thought we were the communications experts! In award-winning novelist Joe O’Neill’s compelling new book, “The Dog,” the narrator has a tricky […]

Crenshaw Communications, PR Fish Bowl, public relations • September 26, 2014

Personal PR: The Rules Of Reinvention

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years before in her twenties. […]

Crenshaw Communications, PR Fish Bowl, public relations • September 23, 2014

Positive PR For Posture?

PR friends, it appears that Sheryl Sandberg was wrong. We do not need to “lean in” to be winners, we need to stand up straight. According to Amy Cuddy, creator of “Power Posing,” the second most visited TED talk of all time, at our agency’s next new business meeting or your executive presentation, we should […]