Our Insights

Crenshaw Communications, ImPRessions, public relations • September 8, 2016

5 Ways PR Helps Drive Sales

A great PR program can generate media coverage, but does it drive sales? Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs. And a strong reputation usually engages consumers over time. But as […]

Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2016

Smart PR-Non-Profit Collaborations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility […]

Crenshaw Communications, ImPRessions, public relations • September 1, 2016

The Eight Habits Of Successful PR People

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR business. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to core skills like written and verbal communications. But there’s more to it than that. It was […]

Crenshaw Communications, PR Fish Bowl, public relations • August 26, 2016

So You’d Like A Job In Public Relations

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although it’s important to keep the pipeline full all year, as we gear up for a busy fall, we’re paying particular attention to staffing needs. Whether you’re an aspiring communications pro, a veteran […]

Crenshaw Communications, crisis management, ImPRessions, public relations • August 25, 2016

How Not To Make A Public Apology

As any PR person will tell you, the public apology has become a ritual for personalities or politicians who’ve made a mistake and need to restore their reputation. But too often it falls short. Call it the fauxpology, the pseudo-apology or, as I prefer, the non-apology. Whatever you call it, it doesn’t work; anyone listening […]

Crenshaw Communications, ImPRessions, public relations • August 22, 2016

PR Winners And Losers Of The Rio Olympics

Well in advance of the Opening Ceremonies, the public relations leading up to the 2016 Summer Olympic Games was mixed at best. The Rio Games were dogged by controversy and criticism, from dire predictions about the spread of Zika virus, to concerns about crime and overall infrastructure. But the cloud over Rio cleared after a […]

Crenshaw Communications, PR Fish Bowl, public relations • August 17, 2016

PR Secrets To Securing Speaking Engagements

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a […]

Crenshaw Communications, PR Fish Bowl, public relations • August 12, 2016

How to Have A Great PR Intern Program

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. We always want […]

Crenshaw Communications, ImPRessions, public relations • August 11, 2016

Why Your PR Program Isn’t Gaining Traction

It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. So what happens when a PR campaign isn’t working? We often […]