Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2015

What PR Can Learn From, Ahem, Our Grandparents

If you’re in PR, you may know that this weekend is Grandparents Day, and that this month will see the release of “The Intern,” starring Robert DeNiro as a retiree working as an intern for Anne Hathaway’s fashion start-up. It is in this spirit that we share some PR lessons we’ve learned from older generations. […]

Crenshaw Communications, ImPRessions, public relations • August 26, 2015

6 Learnings From A Negative PR Situation

Tech PR pros and others have been buzzing about the recent, highly unflattering feature about Amazon in The New York Times. The piece has triggered debate about whether proactive PR can help prevent or respond to such a situation. In this case I think PR’s power to prevent or preempt the story is exaggerated, based […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 24, 2015

Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less […]

Crenshaw Communications, PR Fish Bowl, public relations • August 21, 2015

5 Habits All PR People Must Break

PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to […]

Crenshaw Communications, ImPRessions, public relations • August 19, 2015

8 PR Agency Survival Secrets

The stress of day-to-day life at a top PR agency is sometimes exaggerated or even glorified by those of us who make a career in public relations. But like many professional services businesses, it combines the challenges of satisfying clients, bosses, and journalists, often under pressure and against deadlines that seem to accelerate every month. […]

Crenshaw Communications, News • August 13, 2015

Summer Blogger Outreach

Our team has been hard at work conducting outreach of all kinds, and this summer we’ve been heads-down on some product promotions for consumer clients. Lots of gift baskets and boxes were prepared for bloggers this week. They included a sampling of what’s available via an app created by our client Retale. Next up – […]

Crenshaw Communications, ImPRessions, public relations • August 11, 2015

Flawless PR Execution: How To Avoid 8 Media Relations Mistakes

Most successful PR campaigns have one thing in common – a sound strategy. That’s where the best communicators commit substantial time and energy in advance of a launch. Yet PR programs most often falter in the execution. This is where a PR or media relations campaign is most likely to be derailed, or simply to […]

Crenshaw Communications, ImPRessions • August 4, 2015

Can A PR Agency Ethically Defend An Unethical Client?

The hasty retreat of not one, but two, PR agencies from the crisis swirling around Minneapolis dentist Walter Palmer — better known as #CecilTheLionKiller — has revived a thorny ethical issue. Can a PR professional in good conscience represent a deeply unpopular person, or even a criminal? Should PR be employed to explain a reprehensible […]

Crenshaw Communications, PR Fish Bowl, public relations • August 3, 2015

A Journalist’s POV: 3 Questions From A PR Firm

Working at a top New York PR agency affords us the opportunity to meet and work with some stellar writers. Meg Fry is one of them. After a few years screenwriting and working as a production assistant, Meg chose to pursue her passions for writing and women’s issues by taking a plum job as the “Women […]