Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • August 9, 2016

6 PR Tactics For Back-To-School

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what. This […]

Crenshaw Communications, ImPRessions, public relations • August 4, 2016

When Brands Take A Stand: PR Advice For Issue Campaigns

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most […]

Crenshaw Communications, PR Fish Bowl, public relations • August 3, 2016

In PR, It’s All About The Relationship

Many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? To us, it simply means PR people are skilled at making and maintaining relationships. Whether mining for new business, hiring or connecting to media, it’s all about those relationships. Here are some examples of how […]

Crenshaw Communications, PR Fish Bowl, public relations • August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working […]

News • July 29, 2016

Saying Goodbye, Good Job And Good Luck!

In every public relations office there comes that point in the summer where the interns have nailed it – all humming and clicking along on their account work, really blossoming into great researchers, writers, media experts. And then, boom, they have to leave and go back to school or other pursuits. We reached that […]

Crenshaw Communications, PR Fish Bowl, public relations • July 28, 2016

PR And “Conventional” Wisdom

The public relations community watches U.S. political conventions a little differently than average viewers. Sure, we look for the highs and lows, gaffes and guffaws. But mostly those who toil at PR agencies or in corporate communications like to spot lessons that can be translated to the work we do for clients. The past two […]

Crenshaw Communications, ImPRessions • July 26, 2016

7 Ways To Avoid PR Disaster By Email

In public relations, among other lines of work, things move fast, and rapid-fire communications is the only way to keep up. As a consequence, we’ve probably all said things in emails or texts that we shouldn’t have, or contacted the wrong person by mistake. I once sent an email about how to handle a somewhat […]

Crenshaw Communications, PR Fish Bowl • July 26, 2016

6 Ways PR Is Using Snapchat

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. Snapchat, the platform best known for sharing disappearing images, has become a social media giant since its founding four years ago. A favorite among millennials, Snapchat boasts 150 million daily users by […]

Crenshaw Communications, PR Fish Bowl, public relations • July 21, 2016

A Journalist’s POV: 3 Questions From A PR Agency

Whether you work in B2B tech or consumer public relations, most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. While the goal is to get a reporter to include your company or product in a story, sometimes you get […]