PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • June 26, 2012

A Smart Start To Hispanic Marketing And PR

More than 52 million Hispanics currently live in the U.S., making them the nation’s fastest growing ethnic group. Hispanics have huge purchasing power, and that clout is increasing 50 percent faster than non-Hispanic groups. The segment is desirable for marketers as well as political candidates; the buzz is that GOP candidate Mitt Romney may choose […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2012

Boundless Enthusiasm For The Boundary-less Office?

Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally gathered around one big table with perhaps a separate desk for the boss. Today’s open office floor plans seem to be […]

PR Fish Bowl • June 19, 2012

Know Thy Niche! PR Tips For Micro-Targeting

Sure, your client wants The New York Times, The Wall Street Journal, and USA Today. Penetrating these publications means huge exposure for the company and a great coup for a PR pro. But sometimes an effective niche blogger campaign can be just as valuable. With a hyper-targeted focus, niche placements can drive sales and build […]

Crenshaw Communications, PR Fish Bowl, public relations • June 15, 2012

PR Agency Job Titles We’d Like To See

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different […]

PR Fish Bowl, public relations • June 12, 2012

What the Best Media Contacts Do And Don’t Do

If you’ve been in PR long enough, there’s no doubt you’ve received some nasty emails from short-fused journalists who’ve been inundated with misdirected, off-target and just wrong pitches. A few weeks ago, I ended up getting the exact opposite; a good-natured note from a high-profile journalist letting me know that he couldn’t cover a story […]

Crenshaw Communications, PR Fish Bowl, public relations • June 7, 2012

A PR Agency’s Take On Mad Men

As the season winds down on one of my favorite shows (that just happens to focus on an industry close to my own) it’s fun to look at what the show got “right” about our world of agencies and clients. Granted, the season isn’t over yet – the agency could sink a big fish client […]

PR Fish Bowl, public relations • June 5, 2012

Planning The Perfect Client Meeting

For client meetings—content always trumps style. However, presentation definitely plays a part when PR pros are attempting to impress a visiting client. To make sure all of your bases are covered – from substance to style – here are 3 tips for the perfect client meeting. Preparation is Key In PR, details can make or […]

Crenshaw Communications, PR Fish Bowl, public relations • May 31, 2012

A Tale of Two Cities, And Life For PR Pros

By guest blogger George Drucker LA and NYC – two great towns for building a career in the communications business; two great places to live and play. And I’ve had the benefit of working and living in both. People often ask me how New York and L.A. differ when it comes to the PR agency […]

Crenshaw Communications, PR Fish Bowl, public relations • May 29, 2012

Nudging New Business Along

This week our agency is putting finishing touches on an RFP that might never have been offered to us if we hadn’t been stoking the fires of a relationship for some time. We are also having an exploratory call with a potential client on whose radar we might never have been, if we hadn’t pursued […]