
Declaration of PR Independence
“A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get results. […]
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PR People Are Just Different
Last night at my children’s middle school graduation ceremony, I was struck by how my husband and I, both PR professionals, reacted to the evening’s speakers, who included a board of education rep and the superintendent of schools. They mumbled, they were unfocused, and they didn’t even hold their punch lines long enough for the […]
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A Father’s ROI
How my dad’s “investment” in me improved my PR skills My dad spent years investing his time and wisdom in shaping my values, skills and “way in the world”. Now that we have celebrated his big day, I wanted to reflect on the great tips he’s given me by word and example, that have helped […]
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All Work And No Play, In PR? No Way!
Want to know one of the secrets to improving your PR skills? Play! The right kind of play incorporated into your day can help relieve stress, heighten creativity and problem-solving skills as well as make you more comfortable in social situations. Stuart Brown of the National Institute for Play has actually demonstrated the active presence […]
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Ode To My PR Office
Office, how do I love thee? Let me count the ways. Each morning I come into my own space ready to create something new on behalf of a client or for our company. Like anyone, I make my space my own and draw upon certain things for inspiration and to help me through my day. […]
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The Difficult Conversation In PR
We all dread it. Whether you are letting a friend know that you were hurt by something she said or telling a co-worker about a client problem — the “difficult conversation” is stressful for all parties. Although there are endless scenarios that get you there, the facts remain the same — at one point or another, […]
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The Hunt For A Job Is On!
With graduation season commencing (pun intended,) tens of thousands of graduates are looking for a job. The National Association of Colleges and Employers reported this year that the outlook is positive for college grads. However, everyone knows that doesn’t mean a job will be handed to you. Aside from sprucing up your resume and doing […]
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Organizing Your Digital Content
“Email, instant messaging, and cell phones give us fabulous communication ability, but because we live and work in our own little worlds, that communication is totally disorganized.” — Marilyn vos Savant But it doesn’t have to be! In our “own little” digital worlds we get bombarded with vast amounts of information every minute of every […]
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What Are Your Plans For Doomsday?
Here we go again – the world is ending tomorrow and, surprisingly, a lot of people believe it. Throughout history, there has been an obsession with predicting the day on which God will unleash his wrath upon us humans and wipe us off the face of the Earth. For example, though Nostradamus predicted life-shattering events that never happened, there are many […]
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