Crenshaw Communications

blogging, Crenshaw Communications, ImPRessions, reputation • August 3, 2014

Seven Ways To Safeguard Brand Reputation

Most companies will never experience a PR or reputation crisis on the order of a BP or Toyota. That’s the good news. But in the digital age, the drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time. That where the right blend of customer care, PR and […]

Crenshaw Communications, PR Fish Bowl, public relations • August 1, 2014

Should PR Reconsider The Press Release?

With the PR industry always abuzz about new types of content and digital dissemination, it’s easy to overlook or question the value of the humble press release. But it remains one of the most economical ways to deliver your message to a wider audience. While not every company development warrants one, there are many perfectly […]

Crenshaw Communications, PR Fish Bowl, public relations • July 29, 2014

5 Reasons To Hire A PR Firm Today

Thirty thousand new products are launched each year and 95% fail – for reasons as varied as bad timing, a cluttered market or just a poorly conceived idea. But one thing many successful new products have in common is a focused, well executed marketing plan that includes public relations. A good PR plan is never […]

Crenshaw Communications, ImPRessions, public relations • July 28, 2014

Six Ways PR Can Go Beyond Awareness

Jesse Singal’s “Awareness is Overrated” piece in New York magazine struck a nerve with me as a PR professional, as I’m sure it did with others. After all, “Raise awareness for XX brand” is often the first objective in a typical public relations proposal. And for a client who suffers from lack of visibility, awareness […]

Crenshaw Communications, PR Fish Bowl, public relations • July 24, 2014

How To Broker A Successful PR Partnership

Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.” Yet, if well done, these collaborations can pay off, linking a brand with complementary […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus […]

blogging, communications, Crenshaw Communications, ImPRessions, leadership, public relations • July 19, 2014

Is There A Good Way To Break Bad News?

It can fall to PR specialists or other professional communicators to deliver information that will surely spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a […]

Crenshaw Communications, PR Fish Bowl, public relations • July 16, 2014

7 Ways To Power Up Your Digital Brand Presentation

Is your brand presentation dull or fragmented? Are all cylinders firing? Here are some things to consider if you want to add power to the way your brand is presented online. Do less. It sounds counterintuitive, but sometimes it pays to do fewer things very, very well. Start with end goals. Then do a deep […]

communications, Crenshaw Communications, ImPRessions, public relations • July 15, 2014

The Top Ten PR Lies No Client Should Believe

MarketingLand’s 10 Lies You Should Never Believe From SEO Gurus caught my eye, possibly because in the past year I interviewed eight different SEO “experts” while looking for a partner for my PR agency. The experience was educational and impressive, though not in a good way. But the SEO post inspired yet another take on […]