Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2014

PR Pros: 5 Ways To Jettison The Jargon

Every industry has its jargon. B2B tech folks like their models to be “scalable” and e-marketers want promotions that focus at the “bottom of the funnel.” At its best jargon provides shorthand to let insiders communicate with ease. At its worst, some phrases bastardize the meaning of words and confer an air of truly unwarranted […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 9, 2014

Best and Worst in PR Crisis Management 2014

The year is only half over, and already there have been all manner of PR “crisis” situations for professional communicators to dissect. But some recent shenanigans, and the accompanying reputational consequences, have been so varied and so fascinating that I’ve decided to bestow informal “awards” for crisis PR. Most entertaining: Hands down, the Donald Sterling […]

Crenshaw Communications, PR Fish Bowl, public relations • July 8, 2014

Portrait Of The Ideal PR Agency Intern

At our New York-based PR agency, we revisit the topic of the PR intern each spring to find ways to improve the experience for our agency and its intern employees. We look for certain qualities in interns and have structured a very successful summer program for PR students that has resulted in several hires here […]

Crenshaw Communications, PR Fish Bowl, public relations • July 3, 2014

Declare Your Independence From These PR Misconceptions

It’s our nation’s birthday, and July 4th is a good time to take a step back from the 24/7 PR madness and re-examine some widely held notions that may hamper an agency or a client’s efforts to conduct business and leverage the true value of public relations. Break free of some of these accepted “truths” […]

Crenshaw Communications, PR Fish Bowl, public relations • July 1, 2014

PR Pros: Why You Should Think Like A Pre-Schooler

A recent study found that pre-schoolers actually beat college students when it comes to figuring out how certain gadgets work. This is no surprise to anyone who has seen a young child play with a smartphone, but the type of thinking behind it can help PR practitioners problem-solve differently and perhaps more effectively. It seems […]

Crenshaw Communications, PR Fish Bowl, public relations • June 27, 2014

That Should Be A Word: PR Edition Part 2

Earlier this month a client of our PR firm emailed to say that she would need to put off our weekly call that day. Her inadvertently hilarious subject line? “need to postphone.” This unintentional gaffe gave rise to a perfect neologism (newly coined word or expression) similar to those reported on weekly in Lizzie Skurnick’s […]

Crenshaw Communications, PR Fish Bowl, public relations • June 24, 2014

PR Lessons Learned From Seinfeld!

This year marks the 25-year anniversary of “Seinfeld,” the ultimate “show about nothing” that became quite something. Though you may think of Jerry and the crew as a bunch of laughable slackers, in watching many episodes (several times!) there are some business takeaways that apply to public relations. Read on and see if you agree. […]

Crenshaw Communications, ImPRessions, public relations • June 22, 2014

Questions To Ask Your PR Agency

I liked Jay Baer’s thoughtful dose of tough love to the public relations community, “The 8 Wrong Questions PR Agencies Are Asking About Social Media.” In fact, I liked it so much that it inspired me to create a similar list of typical questions posed by prospective clients to the PR firms they may be […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 20, 2014

PR Pros: You Can Better Educate Your Clients!

Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and […]