ImPRessions

Crenshaw Communications, ImPRessions, public relations, SEO, social media • February 13, 2013

7 Ways To Bridge The PR-SEO Gap

Public relations and SEO have never been more compatible. Ever since Google began its Panda and Penguin updates, links from sites with high domain authority, like mainstream media outlets and popular blogs, have taken on greater importance. Hundreds of questionable backlinks don’t matter as much as they once did. In giving more importance to high-quality […]

branding, communications, Crenshaw Communications, ImPRessions, public relations • February 8, 2013

Naming Storms Is A PR Blowout For The Weather Channel

I found #Nemo! This, and hundreds of other tweets about the blizzard bearing down on the East Coast helped propel it to the top of Twitter’s trending topics. And, barring a lawsuit brought by Disney, it’s a cool bit of PR bluster by The Weather Channel, who’s responsible for the nickname that’s been widely adopted […]

advertising, blogging, branding, Crenshaw Communications, ImPRessions, public relations, social media • February 4, 2013

Marketers Tackle Super Bowl Blackout In PR Score

The first half of Super Bowl 2013 was a yawn, at least for football fans. For brand-watchers, the commercials were respectable, and a few even stood out. (My favorite was Amy Poehler at Best Buy.) But the game changer on Sunday was the unprecedented 34-minute power failure that left the players frustrated, the announcers in […]

advertising, blogging, Crenshaw Communications, ImPRessions, public relations • January 31, 2013

SodaStream Enjoys PR Pop Before Super Bowl

I swore I wouldn’t pay attention to so-called “banned” Super Bowl ads ever again. The rejected-ad ploy has grown tired, as well as transparent, and it’s often pulled by brands who could never muster the price of a Super Bowl spot. After extramarital dating site Ashley Madison tried a PR intercept by claiming Fox banned […]

advertising, blogging, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • January 28, 2013

Why Subway’s Apology PR Fell Short

Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • January 21, 2013

Armstrong Interview Is A Winner for Oprah

Lance Armstrong’s much-touted one-on-one confessional with Oprah, broadcast last Thursday and Friday on the Oprah Winfrey Network (OWN), was a winning performance. Not for Armstrong; for him, the road ahead seems very rocky. But for Oprah and her namesake network, the sitdown was a breakout accomplishment. You could practically hear the sound of millions of […]

Crenshaw Communications, ImPRessions, public relations • January 15, 2013

What I Learned About PR From Dan Edelman

When I heard the news that Dan Edelman, founder of the eponymous public relations firm, had passed away at 92, I was stunned. Then I asked myself why. After all, 92 isn’t young, and I’d heard from former associates that Dan had been in poor health. Sad, yes, but why was it so shocking? If […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 9, 2013

AIG Avoids PR Disaster, But Barely

It seemed like a joke. AIG, the poster child for the greed, profligacy, and fiscal incompetence that helped trigger the 2008 financial meltdown, announced it would consider suing the U.S. government over the terms of its $182 billion rescue. This, just a week after the company launched a pricey ad campaign trumpeting its turnaround and […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • January 3, 2013

8 Ways To "Socialize" A PR Campaign

Social media can be like a “secret sauce” for public relations programs. Even if it’s not the main ingredient, it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for extending a PR campaign through social media. Define your goals. At times companies feel pressed to make […]