PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • August 8, 2014

Slow Summer? 7 Ways To Create PR Opportunities

In the PR agency business, summer isn’t always slow. It’s actually a favorite time for prospective clients gearing up for fall campaigns to seek out agencies and create RFPs. For other companies, however, the late summer weeks can drag. But even when your business has no new product to introduce or partnership to promote, there […]

Crenshaw Communications, PR Fish Bowl, public relations • August 5, 2014

A Journalist’s View: 3 Questions From A PR Pro

There may be as many as 200 million blogs out there. Obviously PR pros can’t work with all of them, but there are some effective ways to work with top-tier bloggers, as well as practices to avoid in order to build better relationships. We asked Melissa Chapman about it. She wears a few journalistic hats, […]

Crenshaw Communications, PR Fish Bowl, public relations • August 1, 2014

Should PR Reconsider The Press Release?

With the PR industry always abuzz about new types of content and digital dissemination, it’s easy to overlook or question the value of the humble press release. But it remains one of the most economical ways to deliver your message to a wider audience. While not every company development warrants one, there are many perfectly […]

Crenshaw Communications, PR Fish Bowl, public relations • July 29, 2014

5 Reasons To Hire A PR Firm Today

Thirty thousand new products are launched each year and 95% fail – for reasons as varied as bad timing, a cluttered market or just a poorly conceived idea. But one thing many successful new products have in common is a focused, well executed marketing plan that includes public relations. A good PR plan is never […]

Crenshaw Communications, PR Fish Bowl, public relations • July 24, 2014

How To Broker A Successful PR Partnership

Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.” Yet, if well done, these collaborations can pay off, linking a brand with complementary […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus […]

Crenshaw Communications, PR Fish Bowl, public relations • July 16, 2014

7 Ways To Power Up Your Digital Brand Presentation

Is your brand presentation dull or fragmented? Are all cylinders firing? Here are some things to consider if you want to add power to the way your brand is presented online. Do less. It sounds counterintuitive, but sometimes it pays to do fewer things very, very well. Start with end goals. Then do a deep […]

Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2014

PR Pros: 5 Ways To Jettison The Jargon

Every industry has its jargon. B2B tech folks like their models to be “scalable” and e-marketers want promotions that focus at the “bottom of the funnel.” At its best jargon provides shorthand to let insiders communicate with ease. At its worst, some phrases bastardize the meaning of words and confer an air of truly unwarranted […]

Crenshaw Communications, PR Fish Bowl, public relations • July 8, 2014

Portrait Of The Ideal PR Agency Intern

At our New York-based PR agency, we revisit the topic of the PR intern each spring to find ways to improve the experience for our agency and its intern employees. We look for certain qualities in interns and have structured a very successful summer program for PR students that has resulted in several hires here […]