PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • July 3, 2014

Declare Your Independence From These PR Misconceptions

It’s our nation’s birthday, and July 4th is a good time to take a step back from the 24/7 PR madness and re-examine some widely held notions that may hamper an agency or a client’s efforts to conduct business and leverage the true value of public relations. Break free of some of these accepted “truths” […]

Crenshaw Communications, PR Fish Bowl, public relations • July 1, 2014

PR Pros: Why You Should Think Like A Pre-Schooler

A recent study found that pre-schoolers actually beat college students when it comes to figuring out how certain gadgets work. This is no surprise to anyone who has seen a young child play with a smartphone, but the type of thinking behind it can help PR practitioners problem-solve differently and perhaps more effectively. It seems […]

Crenshaw Communications, PR Fish Bowl, public relations • June 27, 2014

That Should Be A Word: PR Edition Part 2

Earlier this month a client of our PR firm emailed to say that she would need to put off our weekly call that day. Her inadvertently hilarious subject line? “need to postphone.” This unintentional gaffe gave rise to a perfect neologism (newly coined word or expression) similar to those reported on weekly in Lizzie Skurnick’s […]

Crenshaw Communications, PR Fish Bowl, public relations • June 24, 2014

PR Lessons Learned From Seinfeld!

This year marks the 25-year anniversary of “Seinfeld,” the ultimate “show about nothing” that became quite something. Though you may think of Jerry and the crew as a bunch of laughable slackers, in watching many episodes (several times!) there are some business takeaways that apply to public relations. Read on and see if you agree. […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 20, 2014

PR Pros: You Can Better Educate Your Clients!

Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and […]

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 17, 2014

A Journalist’s View: Three Questions From A PR Pro

Rachel Weingarten is a weekly style columnist for Parade.com and opinion columnist for amNewYork who also freelances for CNN Digital, Esquire.com Fortune, Newsday, USA Today and many others. Rachel is the author of three non-fiction books including Ancient Prayer: Channeling Your Faith 365 Days of the Year. The most important rule to remember when pitching a […]

Crenshaw Communications, PR Fish Bowl, public relations • June 13, 2014

The 5 New Business Presentation Types: A Primer For PR Pros

You’ve spent weeks researching the category and the potential client. You’ve strategized and brainstormed and created the perfect presentation. The team has rehearsed, and everyone is psyched. You’ve set up the room and made your introductions. Its showtime! Despite your best preparations, however, there are unknowns when pitching new business. Human beings are unpredictable, subject […]

Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2014

What PR Pros Can Learn From Hillary Clinton

Hillary Clinton is on the campaign, er, book promotion trail, and whether you love her or hate her, PR practitioners should listen up! Mrs. Clinton is a smooth operator in the interviewee chair. Here are some examples of her expertise that can be applied when managing B2B or consumer PR clients. Skirting the awkward or […]

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 6, 2014

Hey PR Pros: Everything Old is New Again

For example, today is National Doughnut Day, created by The Salvation Army in 1938 to honor the men and women who served doughnuts to soldiers during World War I. Now it is merely an excuse for today’s pastry purveyors to give away free product and gain visibility. No one is immune, as a giant doughnut on 5th Avenue proved […]