PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • June 3, 2014

What PR Pros Can Learn From The Hospitality Industry

I am fresh off a vacation and couldn’t help but notice some things the hospitality industry does well – things that PR agencies and other professional services firms can adapt for providing superior client service (clients, listen up too!) Give a client something for nothing. Well, not nothing, of course. But the way the travel […]

Crenshaw Communications, PR Fish Bowl, public relations • May 27, 2014

Five Steps To Mastering Media Training For B2B PR Clients

Providing customized media training offers one of the best opportunities for a B2B PR firm to impact client communications performance while also strengthening the relationship. The agency team can also come away with a deeper understanding of the company’s business goals, mission, and messaging, making for more successful media outcomes. Want to do media training […]

Crenshaw Communications, PR Fish Bowl, public relations • May 22, 2014

A Journalist’s View: Three Questions From A PR Pro

Here’s another dispatch from our ongoing conversations with top journalists on best media relations practices. Today we interviewed Mandi Woodruff, who covers personal finance for Yahoo! Finance, having recently moved from a similar position at Business Insider. Mandi shared her insights on PR professionals and the interview process. When a PR person asks for interview […]

Crenshaw Communications, PR Fish Bowl, public relations • May 19, 2014

Five Things Clients Should Never Do To Their PR Agencies

When a client retains a PR firm, it is with the best of intentions. The company has an important business story to tell, a new consumer product launch or an issues battle to win. But often, good intentions are thwarted when the rubber meets the road. Perspectives change, personality traits come to fore and soon […]

Crenshaw Communications, PR Fish Bowl, public relations • May 13, 2014

Anatomy Of A B2B PR Success

Sometimes a B2B PR team meets with a client to discuss a product launch and despite client enthusiasm for the project, they have a sinking feeling that there’s not really any “there there.” Other times, a team walks away buoyant with the knowledge they’ve got a hot story. For client Findaway World, publishers of electronic and audiobooks […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2014

Six Reasons Why You Want A Mom On Your PR Team

As Mother’s Day approaches and we get ready to celebrate the moms in our life for all they do to keep their families’ lives running smoothly, we thought it a good time to recognize the role their rare skill set plays in managing a PR program of any kind — B2B, consumer and everything in […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 5, 2014

A Journalist’s View: 3 Questions From A PR Pro

It’s every intrepid PR practitioner’s dream to get inside the brain of a working journalist and see what makes them tick. In an effort to get there, we are inaugurating a regular feature called “A Journalist’s View: 3 Questions From A PR Pro.” Our first journalist is Lisa Collier Cool, a bestselling author, award-winning health […]

Crenshaw Communications, PR Fish Bowl, public relations • April 29, 2014

When PR Pros Pitch Media: Do This, Not That

With apologies to the popular Men’s Health “Eat This, Not That” column, here are some tried and true strategies to employ when pitching a story on behalf of your latest B2B, tech or consumer PR client. Pitch in private, not in public. In other words, by email, text, or phone, not Twitter or Linked In. […]

blogging, Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 27, 2014

The Art and Science Of A PR Plan

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and […]