PR Skills You Need (And Won’t Find On Google)
In a recent Seattle Times piece, Allison J. Head announced her qualms about new workers. Like many young PR folks today, I am a child of Google. As long as there’s been internet, we’ve had questions and Google’s had the answers. However, not every on-the-job dilemma can be solved by the master search engine. Here […]
Read MorePR For Mr. Claus
For many PR pros, the days leading up to Christmas can be eerily quiet. After weeks of intense holiday outreach, the somewhat sudden slow down can be jarring – clients taking vacation time, reporters’ OOO emails flooding your inbox. Which had me thinking, what if Santa was our client? There certainly wouldn’t be a pre-holiday […]
Read More5 PR Relationship Builders For The New Year
The New Year is almost upon us, and with it, the resolutions. One thing that we can all resolve to improve is our relationships. Relationships are central to our success in the business world, so why not make sure we make the best of every potential opportunity? Here are some tips to consider when resolving […]
Read More12 Days Of Christmas (or holiday of your choice) PR Edition
Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12 […]
Read MoreYear-End PR Winners And Losers
Year-end wouldn’t be year-end without the inevitable lists! In PR it’s instructive (and full of just a little schadenfrude) to reflect on those who burnished their PR image and those who bruised and battered it. Here’s our best shot at PR Winners and Losers. See what you think. PR Winners Chris Christie Jersey’s often-mocked Republican […]
Read MoreWhat PR Pros Want For The Holidays
No matter whether you’re too old to write to Santa, celebrate something completely different or just want world peace, pretend someone could give you some gifts to make you better at your job or to make your job easier, what would be on that list? We took a crack at it. Pitch-perfect The computer program […]
Read MoreTuesday Tips: Picture-Perfect Photo Ops
by guest blogger Sodelba Alfaro How many times have you coordinated a photo op for a client only to end up with unusable images? Poorly lit, out of focus, or, the PR pro’s worst nightmare, photos that don’t include your client or their event signage! Below are some tips to ensure none of that happens […]
Read MorePR Pros, Know Your Media
So you call yourself a PR whiz. And, no doubt you’ve hit upon some winning strategies, crafted some clever messaging and delivered a hard-working plan. But, now, it’s time to deliver, so ask yourself – how well do you (or the staffers actually implementing media relations) actually know your media? Because today’s “media” is as […]
Read MoreMake Your Blogger Relationships Work Harder
Bloggers aren’t just an online source anymore. The big ones, the “super-bloggers,” are expanding their media empire from small screens to large ones and virtual relationships to “real world” with tremendous PR potential for your clients. You can tap into this power by following some timely tips. Effective blogger relations can expose your client to […]
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