PR Fish Bowl

creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 13, 2013

Don’t Trip Up! Fam Trip Planning Primer

Seeing really is believing, and for PR pros, a familiarization press trip, or fam trip, is a staple for securing in-depth, first-hand coverage of a destination. A successful fam trip will not only provide you with a way to show off your client’s tourist or business features but also give you a great opportunity to […]

Crenshaw Communications, PR Fish Bowl, public relations • March 8, 2013

PR Winners And Losers This International Women’s Day

In the public relations world, every day is International Women’s Day, since women outnumber men and have for years (70%, according to the Institute of Public Relations). But for the rest of the world, March 8 marks a range of events designed to inspire women and celebrate female empowerment. Rich and diverse local activities connect […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 5, 2013

Becoming A Media Source

When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR pro’s dream is for the tables to flip and the media to approach us. It’s not that hard […]

Crenshaw Communications, PR Fish Bowl, public relations • March 1, 2013

Salutations And Signoffs

While it seems like just a simple hello or good-bye, email salutations say something about you and your company. And given that they constitute your first and last digital impression, they should not be taken for granted, dismissed or trivialized. So what is the right way to begin or end a simple business correspondence in […]

Crenshaw Communications, PR Fish Bowl, public relations • February 27, 2013

Make Traveling For Work, Work!

The prospect of business travel can cause anxiety in even the most intrepid PR pro. And, even though we can Skype and chat via FaceTime sometimes there is no substitute for “being there.” With this in mind, here is a guide to making that next trip for work, work as hard as it can for […]

Crenshaw Communications, PR Fish Bowl, public relations • February 22, 2013

Enhancing Oscar

Merely watching the Oscars on your flat screen is so five minutes ago! As we in the PR business know, nearly every experience can now be enhanced with a combination of devices, apps and social media know-how. If you are, by some chance, ONLY watching the Oscars on one screen, get with the program! Here […]

Crenshaw Communications, PR Fish Bowl, public relations • February 19, 2013

What PR People Really Do All Day

PR pros have several “products” – creative brain power, smart strategy and arms and legs to implement. This all translates to how practitioners spend their TIME – the agency world’s key to billability. Understanding exactly what a PR agency team truly does throughout the day enables account managers to see if an account is running […]

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2013

A Valentine To My PR Co-Workers

Valentine’s Day is right around the corner, and while the office may not be where the heart is, there’s no reason why you can’t spread the love to the people you spend a majority of your day with– your co-workers. According to Business Insider, the average person will spend over 90,000 hours at work (in […]

Crenshaw Communications, PR Fish Bowl, public relations • February 7, 2013

Client-Speak In The PR Agency World

At the start of a new client/agency relationship there is always a period of ramp-up or onboarding or whatever word you like. Most of this is on-the-fly learning about your client’s systems and processes and establishing good reporting schedules and communications. But one of the most important and often nuanced parts of the process is […]